The Ford Edge has received the company’s upscale Vignale treatment at the 2016 Geneva Motor Show.
As the American automaker’s first entry into the upscale SUV market in Europe, the Ford Edge Vignale can be ordered at Ford stores across Europe as well as from a customer’s Ford retailer of choice. On display in Switzerland are two Ford Edge Vignale SUVs with one finished in a rich metallic brown shade called Vignale Ametista Scura, while the other is in Vignale White Platinum. Both vehicles feature the signature Ford Vignale hexagonal upper grille design with dark matte finish and polished aluminum surround.
Exterior accessories include bespoke chrome-finish fog-lights and 19-inch polished aluminum wheels. Inside is luxurious hexagonal-quilted Windsor leather that features prominent tuxedo-style stitching on the seats and door inserts. The leather is offered in light Cashmere or dark Ebony shades.
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The Edge Vignale also benefits from Ford’s standard SYNC 3 infotainment system that delivers faster performance and features including an eight-inch touchscreen with pinch and swipe gestures.
The company also announced Ford Vignale Ambassadors that include Joe and Charlie Casely-Hayford, father and son fashion designers of the Casely-Hayford brand. It has also enlisted the help of Kai Petermann, a Berlin-based founder and creative director of “stilsucht.de,” a leading German interior design company.
“Our customers have high aspirations, and they want more from Ford. On some vehicles, our top-of-the-line Titanium specifications make up 70 percent of all sales,” said Jim Farley, Chairman and CEO of Ford of Europe. “With Ford Vignale, we can offer them the absolute best of Ford in terms of luxury and personal service. That’s why we are expanding from Ford Mondeo Vignale to our flagship products Edge and S-MAX, with Kuga to come soon after.”
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