General Motors has purchased Cruise Automation, a startup company dedicated to developing self-driving cars.
The company will operate as its own independent unit within GM’s new Autonomous Vehicle Development Team, which was founded in 2013 to help speed up the development of self-driving cars.
Currently, Cruise Automation sells an aftermarket set of radar sensors and other hardware for $10,000 that can be installed on the roofs of some late-model Audis, allowing the cars to be switched into autopilot mode on the highway.
“Fully autonomous vehicles can bring our customers enormous benefits in terms of greater convenience, lower cost and improved safety for their daily mobility needs,” said GM President Dan Ammann.
GM also recently invested $500 million into Lyft, a ride sharing company, after which the brand started its own ridesharing brand called Maven. GM executives have said from the start that they believe ride sharing and autonomous vehicles are intertwined, with both complimenting one another.
The amount that GM paid for Cruise Automation was not disclosed.
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