Pennzoil has released its video, titled Joyride, starring a bright yellow Ferrari 488 GTB.
Ripping through the streets of Barcelona, Spain, the Ferrari 488 GTB is the main focus of the video. There’s no voiceover or product claims, although there is a slight plug for Pennzoil in the beginning. The video is the first chapter of a three-part mini-film series that has Rhys Millen behind the wheel of the turbocharged exotic.
“Together with Pennzoil we realized we wanted to stop interrupting the consumer with typical motor oil marketing and begin to produce content people would really take interest in and care about,” said Jeremy Jones, executive creative director for J. Walter Thompson Atlanta. “People have a passion for car films.”
Previous videos from Pennzoil include Airlift Drift that was released last year and Mario Kart Reimagined from SXSW in 2014.
You can also watch a behind-the-scenes video below.
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