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Welcome to a new editorial segment called The Skinny, hosted by your favorite Craig Cole. We hope this will be a weekly feature where Craig sounds off (gives you the skinny, if you will) on the latest news from the auto industry or whatever else he has on his mind.
Jeep Wranglers are everywhere, from backwoods logging roads to mall parking lots. Undoubtedly, this off-road rig is a big money-maker for Fiat Chrysler Automobiles, but could its popularity risk diluting the brand?
Few vehicles available today are as capable off road as the Wrangler. Maybe a couple Land Rover models can keep pace, but that’s about it. I’ve had the pleasure of wheeling in one on multiple occasions, and it’s an absolute beast on trails, in mud or scrambling over rocky terrain. Really, what other vehicle can provide as many smiles while moving at two miles an hour?
Its capability is borderline ridiculous. But with such a surfeit of aptitude, why do so many people fail to use their Jeeps properly? If I had a dollar for every Wrangler Unlimited I’ve seen with a stick figure family plastered on its backlight, a spotless undercarriage or double parked at Nordstrom, I could have retired five years ago … and I’m only 31.
Commuting to work every day in a Wrangler or using it as a replacement for a family sedan in suburbia is ludicrous, in fact, it’s a complete waste of the vehicle’s capability; I’d even argue it’s downright un-American!
Why would you spend big bucks on one of these machines just to go to the dog park on weekends or drop your kids off at school? It makes no sense, but apparently vanity is a Jeep thing I simply don’t understand …
I take absolutely no issue with the Jeep Wrangler; none whatsoever. However, I do take umbrage with the posers who buy them. So, if you absolutely have to have one, and no other vehicle will do, please, take it off road! Make me and the people that designed, engineered and built this vehicle proud!
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