Hyundai’s performance-focused N sub-brand is starting to take shape.
Hyundai first introduced the N sub-brand late last year and serves a similar function to BMW’s M division. Although Hyundai might not be the first brand you think of when it comes to extreme performance, the N sub-brand aims to change that perception — it’s being headed by former vice president of engineering at BMW M, Albert Biermann.
To prove it has what it takes, Hyundai is reportedly competing in this year’s Nurburgring 24 Hours race with three cars, two production models and a prototype. The production cars will be the familiar i30 1.6 Turbo (Elantra) and a Veloster while the prototype is an i30 N hot hatch sporting a 2.0-liter turbocharged four-cylinder engine.
It appears that Hyundai wants to test the new powertrain at the world’s most grueling endurance race along with its suspension, steering and wider body. Naturally, don’t expect the production i30 N to look as aggressive as the race car, but it will likely draw inspiration so that it doesn’t look like your standard Elantra hatchback.
Hyundai is no stranger to what the Nurburgring has to offer, as the Korean automaker has a permanent engineering development center at the Nurburgring.
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