Kia Hamsters Hint at Upcoming Turbocharged Soul Model


Love ’em or hate ’em, the Kia hamsters are back to share some soul and are hinting at a new model for the funky compact.

The new 60-second spot called Soul Jam will debut on more than 34,000 movie screens starting this weekend, starring Kia Motors’ music-loving hamsters. The upbeat campaign centers around the compact Soul and features a catchy new tune that transforms the classic Dueling Banjos into an internationally inspired anthem.

If you don’t care to watch dancing hamsters, the best part of the new commercial is the very end, when the small print shows that a turbocharged Kia Soul will be arriving this winter. Right now, an electric Soul is offered along with two gas engine models: a 1.6-liter four-cylinder and a 2.0-liter unit. Kia has a turbo 1.6-liter four-cylinder that powers the Forte Koup, and this motor would be a good fit for the Soul.

SEE ALSO: Kia Soul Spied Testing New Facelift

The Korean automaker considers this the most ambitious hamster commercial production to date, requiring nearly 3,000 hours of computer generated imagery (CGI) work to bring the hamsters to life. To ensure authenticity, Kia reached out to ethnomusicologists such as Dr. Steven Loza, chair of the UCLA Herb Albert School of Music’s Department of Ethnomusicology, to help curate the globally inspired jam session featuring authentic instruments, dance and clothing from around the world.

Discuss this story on our Kia Soul Forum

  • DClark

    While I hope the turbo being referenced is the 1.6L version that’s been in a few Hyundai and Kia vehicles, no doubt they’d also have access to Hyundai’s 1.4L Turbo from the 2017 Elantra Eco. The Soul also weighs about the same as an Elantra so it’s not out of the realm of possibility.

  • smartacus

    1.6T and 1.4T would be quite appropriate for the Soul.

  • Jonny_Vancouver

    Kia, I find your hamsters insulting.

  • bd

    Need to add a Soul variant (Trail’ster) with an e-AWD system.


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  • Bill-Alaska

    Kia, You out did your self because that your new commercial meant to me that we are all difference and we can work together to play a wonderful same song. Thank You.