Land Rover is Suing a Chinese Automaker for Copycat Evoque

Land Rover is Suing a Chinese Automaker for Copycat Evoque

It was only a matter of time before an established automaker sued a Chinese automaker for creating a copycat.

Jaguar Land Rover has filed a lawsuit against Chinese automaker Jiangling Motor, alleging that the Chinese company’s Landwind X7 SUV copies the Range Rover Evoque’s design. The lawsuit was filed in a court in Beijing’s eastern Chaoyang district and will likely play a major role in determining how lightly Chinese automakers tread moving forward when it comes to copying existing vehicles.

Global automakers have been hesitant to take legal action in China for copyright as they feel the odds of winning are low. In addition, a lawsuit could mar the reputation of an automaker attempting to sell vehicles in China, as it can be seen as a foreign company trying to bully local competitors.

SEE ALSO: Copycat Cars that Debuted at This Year’s Beijing Motor Show

The Jiangling Landwind X7 debuted after the Range Rover Evoque went on sale in China, featuring a similar shape, design and nearly identical tail lights. To make matters worse, customers in China can purchase a Range Rover grille, logo and Land Rover badges to put on their Landwind X7s for less than $20 on Alibaba’s Taobao shopping website.

It is being reported that the British automaker and Jiangling have agreed that the Landwind X7 would not sell in Brazil and the two automakers are discussing what the Chinese company can and can’t do in any X7 design update.

[Source: Automotive News]

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