Top 5 Most Popular Car Brands for Millennials

Top 5 Most Popular Car Brands for Millennials

Millennials don’t seem to be interested in the same cars as their parents.

According to data from IHS Automotive, the Subaru WRX has the highest mix of millennial buyers overall, with over 25 percent of its owners between the ages of 18 to 34. Acura is also getting interest from younger shoppers, as the ILX is the most popular luxury subcompact among millennials, beating the Audi A3 and Mercedes-Benz CLA.

SEE ALSO: Top 10 Cars to Look Forward To: 2016 Edition

But which brands have the most millennial buyers? You might be surprised at some of the answers.

5. Jeep


The fifth-most popular brand with millennials is Jeep, where 13.4 percent of its sales are made by buyers under the age of 35.

4. Volkswagen


As the only German automaker on the top 5 list, 14 percent of Volkswagen’s sales went to millennials, according to IHS Automotive.

3. Mazda


Mazda is zoom-zooming its way into young buyers’ hearts, with the Japanese automaker coming in third place with 15.2 percent of its sales going to those between 18 to 34.

2. Mitsubishi


Perhaps the most surprising automaker on the list, younger buyers account for 15.3 percent of Mitsubishi sales.

1. Dodge


And the most popular automaker among millennials isn’t Chevrolet or Ford, but Dodge. Last year, 15.8 percent of its sales went to buyers 18 to 34. It’s a surprise, considering Dodge is killing off its compact Dart, which leaves some rather boring cars for young shoppers to choose from.

Discuss this story on our Subaru WRX Forum

  • smartacus

    i wonder what were the top 2 models of each manufacturer listed.

  • getoffme

    lmao these are probably the first ones to break down as well.

  • Merc1

    The only reason for the interest is because those brands are dirt cheap and Jeep is cool AF in addition to having some cheap models that they literally give away at bottom of their brand.


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  • craigcole

    Mitsubishi and Dodge are the top two? Maybe millennials buy them in droves because of the discount pricing.

  • ScooniePenn10 .

    Dodge Mitsubishi and jeep? Once again proving youth is wasted on the young. Those brands are junk

  • hp79

    I don’t think Mazda should be In that list.

  • bd

    Really misleading list.

    Having a higher % of sales going to millennials means little compared to overall # of sales.

    Say that the 15.8% of sales to millennials to Dodge only represents 50k in sales whereas Ford sold 100k to millennials.

  • kaffekup

    It would have been a lot more informative to know which models were popular.


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