Millennials don’t seem to be interested in the same cars as their parents.
According to data from IHS Automotive, the Subaru WRX has the highest mix of millennial buyers overall, with over 25 percent of its owners between the ages of 18 to 34. Acura is also getting interest from younger shoppers, as the ILX is the most popular luxury subcompact among millennials, beating the Audi A3 and Mercedes-Benz CLA.
But which brands have the most millennial buyers? You might be surprised at some of the answers.
The fifth-most popular brand with millennials is Jeep, where 13.4 percent of its sales are made by buyers under the age of 35.
As the only German automaker on the top 5 list, 14 percent of Volkswagen’s sales went to millennials, according to IHS Automotive.
Mazda is zoom-zooming its way into young buyers’ hearts, with the Japanese automaker coming in third place with 15.2 percent of its sales going to those between 18 to 34.
Perhaps the most surprising automaker on the list, younger buyers account for 15.3 percent of Mitsubishi sales.
And the most popular automaker among millennials isn’t Chevrolet or Ford, but Dodge. Last year, 15.8 percent of its sales went to buyers 18 to 34. It’s a surprise, considering Dodge is killing off its compact Dart, which leaves some rather boring cars for young shoppers to choose from.
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