Ferrari set to unleash 350 special edition cars throughout its lineup to celebrate its 70th anniversary
Last year, the Italian automaker revealed that it would boost production 30 percent by 2019, causing some concerns about the brand’s exclusivity. It seems in a way, Ferrari wants to address those possible issues with limited, special edition models and will do so in a big way. According to Autocar, Ferrari will produce and deliver 350 unique cars as part of its 70th anniversary, an announcement that was made to 100 owners and collectors who competed in the Ferrari Cavalcade in Venice, Italy last weekend.
Ferrari’s marketing and commercial boss, Enrico Galliera, confirmed the news, saying that the entire team at Maranello “went back through the 70-year history of the company and tried to identify the most iconic cars of the past in the history of the company, the most iconic exteriors, the most iconic interiors.” It then selected 70 of the most iconic cars of its past, and those have inspired the special edition models.
It appears that special edition models will be offered across Ferrari’s entire product range, possibly meaning 70 units per model: California T convertible, 488GTB, 488 Spider, F12berlinetta and GTC4Lusso.
Expect to see what Ferrari has up its sleeves at the 2016 Paris Motor Show this October.
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