Hyundai has established a new division dedicated to exploring the future of automotive mobility.
Called the Project Ioniq Lab, the newly established organization explores future mobility solutions through innovation, research and academic projects. According to Hyundai, it explores four key areas: freedom to use mobility whenever and wherever; freedom to connect to everyday life while on the move; freedom from accidents and inconveniences; and freedom from environmental pollution and energy exhaustion. The Project Ioniq Lab is led by Dr. Soon Jong Lee, professor of Seoul National University and Head of Korea Future Design & Research Institute. Lee is supported by 10 researchers and 10 consultant experts.
The group has already issued its first collective output, identifying a dozen future “megatrends” that are likely to affect the car industry in 2030: hyper-connected society, hyper-aging society, eco-ism, multi-layered mash-up, context-awareness based individualization, high concept society, decentralization of power, anxiety and chaos, sharing society, co-evolution, mega-urbanization and neo frontierism.
“We are happy to announce the opening of the ‘Project IONIQ Lab,’ which extends our efforts to understand future mobility and influence the concept of ‘freedom in mobility,’ said Wonhong Cho, executive vice president of Hyundai Motor Company. “Hyundai Motor will advance theoretical and practical understanding, innovating to develop future mobility solutions tailored to our customers’ lifestyles.”
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