Lincoln Invests into Personalized Experiences for Customers


Lincoln has made its largest investment ever in personalized experiences and services for clients.

Known as “The Lincoln Way,” the American automaker is focusing on the multi-faceted initiative of individualized client care and attention teamed with optimized time savings.

The new suite of enhanced client experiences includes valet pickup and delivery service, and will begin with the all-new 2017 Lincoln Continental this fall. The company also announced that it is opening a Lincoln Experience Center at Fashion Island in Newport Beach, California, where customers can engage with Lincoln products and connect with relevant luxury information, activities and experiences.

In North America, the Lincoln Way will build off the success of Lincoln Black Label, which provides personalized shopping with dedicated personnel in the showroom, online or in locations more convenient for clients. Lincoln Black Label clients enjoy other special privileges such as premium service coverage to Culinary Collection membership, providing access to a curated list of restaurants all across the U.S.

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Future initiatives for the Lincoln Way include a dedicated app to provide clients with even easier access to existing services and a suite of new services, like parking solutions and other shopping services relevant to luxury clients.

“Lincoln vehicles are designed and engineered to create a seamless, effortless, engaging experience for the client,” said Kumar Galhotra, president of The Lincoln Motor Company. “The Lincoln Way complements that through outstanding client services.”

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  • Paul Franken

    My experience as a middle aged male went from GM products in the 70s – early ’80s to Chrysler products into Ford products currently. Had good experiences with all in one form or another. Ford’s current offerings don’t excite me but the dealership and ownership experiences have been positive. Many current Chrysler and GM offerings are quite interesting though – poor dealership experiences prevent me from taking a chance.