Rolls-Royce is preparing to launch a new flagship Phantom model and the brand has released a teaser image of the car.
While it offers no details on styling, the image shows a Rolls-Royce technician working with the new aluminum architecture that will underpin the re-engineered Phantom. The all-new Phantom is set to arrive in 2018.
This new aluminum architecutre will eventually underpin much of the Rolls-Royce lineup, including the brand’s new SUV that is in the works.
To celebrate the current Phantom’s ending, Rolls-Royce put out 50 bespoke versions of the car as part of the Zenith Collection. Not only are all 50 sold out, but Rolls has received so much demand that the brand will also build a small collection of highly-custom cars which will be delivered to customers well into 2017. These will roll off the production line right up until it stops running on December 31 of this year.
“To paraphrase Mark Twain, reports of Phantom’s death are greatly exaggerated,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars. “The huge level of demand for Phantom VII, which we will fulfil well into 2017, clearly demonstrates that the Rolls-Royce customer and patron of true luxury will accept no compromise when considering the purchase of a super-luxury motor car, and will not be seduced by mass-luxury brands. I am proud and excited to confirm that a new Phantom is on the way – and it will be a contemporary and beautiful Phantom befitting of its role as the flagship of global luxury.”
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