When the next-generation Ram 1500 comes along, it could spawn a full-size SUV to compete with the Chevy Tahoe.
“You have the opportunity with a new frame for the next-generation Ram,” said Mike Manley, head of the Ram and Jeep brands. “You have the opportunity to take a large SUV off of it because we already have a very, very capable frame today that is going to be upgraded.”
Seeing as Fiat Chrysler is pouring money into developing trucks and SUVs, having the Ram frame spawn a full-size SUV seems like an obvious decision for the company. These models also tend to have high profit margins, another incentive for FCA.
This large body-on-frame SUV likely wouldn’t be a Ram-branded vehicle and could be sold as a Dodge or Jeep.
Besides an SUV, Ram is still considering launching a midsize pickup, which would be based on a smaller version of the 1500’s chassis. “In terms of midsize pickup for Ram I very much believe that that’s an opportunity for the brand,” Manley said. “Not just because of the success of the few competitors that have been playing in that field, but I …have been part of the history of the brand, I think it remains a great opportunity for us. But I have no definitive plans for that to announce today.”
The next-generation Ram is expected to arrive in 2018, so expect the large SUV and small pickup truck to hit the market sometime after that.
[Source: USA Today]
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