In the aftermath of the massive Dieselgate scandal, Volkswagen has confirmed it will no longer push diesel vehicles in the U.S.
It’s not a huge surprise considering the fallout from cheating on diesel emissions tests, having to spend more than $15-billion in buybacks, compensation to customers, fines and investing into environmental projects. Speaking to Automotive News, Volkswagen Group of America CEO Hinrich Woebcken has confirmed that Volkswagen won’t relaunch “clean diesels” as a core element of its brand identity. For now, diesels will still be offered from 2017 through 2019, assuming they get approved by regulators, but the German automaker is re-evaluating how diesels fit in the U.S. lineup in the future.
This doesn’t mean that diesels will no longer be offered entirely, as Woebcken confirmed that if “diesel makes sense as a package to the car,” it will be offered. “But in reality, we have to accept that the high percentage of diesels that we had before will not come back again,” he added.
Prior to the dieselgate scandal, Volkswagen offered a diesel engine in six of its eight models sold in the U.S. Diesel vehicles also accounted for over 20 percent of its pre-scandal sales in the U.S., and was the majority of all U.S. diesel car sales.
Instead, you can expect to see a focus on crossovers and SUVs along with electrification from the brand, as it works to change its image in light of recent events.
[Source: Automotive News]
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