The Aston Martin DB11 will make its U.S. debut at the 2016 Monterey Car Week.
For this year’s festivities, Aston Martin will open the doors to “Aston Martin On Ocean,” a one-of-a-kind brand experience store that will spearhead the company’s presence in Monterey. The pop-up store will be based in a prime location off Ocean Avenue in the heart of downtown Carmel and will be open from Wednesday, August 17 until Saturday, August 20. The unique store will provide guests insight into the brand with a series of on-site interactive demonstrations showing how the Aston Martin designs and builds its sports cars.
Within the store, Aston Martin will proudly display its “DB” lineage, including the iconic DB5 and James Bond’s DB10 used in the film Spectre. Visitors will also be able to take the DB11 on a virtual test drive.
“Pebble Beach is always a highlight on the calendar for Aston Martin. The event has such a rich history and we are delighted to be able to share some of our own rich history via this incredible brand experience centre,” said Aston Martin president and CEO Dr. Andy Palmer. “Aston Martin is a company of car lovers. We are passionate about our brand and the sports cars we produce. Everything we do is for the love of beautiful; beautiful cars, beautiful proportions, beautiful authentic materials – beautifully hand-crafted art. Pebble Beach is an incredible celebration of the automobile so what better place for us to showcase Aston Martin. I hope that everyone who comes along to see us will leave with a true sense of the Aston Martin ethos and spirit.”
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