Lamborghini has high hopes for its upcoming Urus SUV.
The Italian automaker expects to at least double its production to 7,000 units a year by 2019, bolstered by the new Urus. Speaking to Reuters, Lamborghini CEO Stefano Domenicali stressed that the company won’t lose its focus on making sports cars and will keep them exclusive by capping annual production of supercars at 3,500 units. Domenicali expects production of the SUV to at least equal 3,500 but it could be higher depending on demand.
The new Lamborghini Urus SUV is expected to go on sale in 2018 and will start around $200,000.
To help reach those target numbers, Lamborghini is also planning to increase its dealer network around the world from its current 132 count to 160. Currently about 30 percent of the company’s sales and dealerships are in the U.S., which accounted for over 1,000 units sold last year out of the 3,245 worldwide total. Last year, Lamborghini announced that it would be adding 500 employees while doubling the size of its Sant’Agata Bolognese plant.
Once the production Urus SUV is available in 2018, Lamborghini plans on adding a plug-in hybrid version by 2020 and could possibly add an all-electric car to its lineup.
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