Mercedes to Launch its Own Electric Sub-Brand to Compete with BMW i Cars

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Mercedes-Benz is gearing up to take on BMW’s i sub-brand.

Bloomberg reports that Mercedes is working on its own lineup of electric vehicles to take on BMW and Tesla, and the German automaker will introduce a sub-brand to market them under. Mercedes is currently developing two electric SUVs and two sedans and at least one of those vehicles will debut at this year’s Paris Motor Show. Previously, Mercedes CEO Dieter Zetsche confirmed that an electric car would be unveiled in late September in Paris.

Up until now, Mercedes has outfitted existing models with electrified powertrains, unlike what BMW did with its i sub-brand, which is comprised of two entirely new models separate from the rest of the lineup.

SEE ALSO: Mercedes-Benz Considering Electric Sprinter Van

The first of the new Mercedes electric vehicles is expected to be produced at the company’s factory in Bremen, Germany. Starting next year, that same plant will also be manufacturing a hydrogen fuel-cell version of the GLC.

As for what we will be seeing next month, it will be an SUV capable of driving up to 310 miles on a single charge, sounding like a Tesla Model X competitor. It will also showcase the distinct design Mercedes has in store for its future electric vehicles.

[Source: Bloomberg]

Discuss this story on our Mercedes-Benz Forum

  • craigcole

    Where one German automaker goes, they ALL go. It’s laughable, really.

  • Gavin

    They have to though to stay competitive/relevant.

  • Outcast_Searcher

    All carmakers are going to have at least some hybrids, to help beef up their overall economy to meet the US federal EPA standards.

    Having a pure EV can only help the numbers, and adds to prestige. If Mercedes can really have a pure EV with a 300+ real world mile range, that beats Tesla. If they also manage decent reliability (unlike Tesla thus far) then that beats them twice.

    I’m waiting for electric car technology to mature more and become more mainstream, but it’s nice to see progress being made by “real” (i.e. established and financially sound) car companies.