Porsche is doing what few thought it would ever do: offer less powerful models.
The brand that has built a reputation over the years for powerful, fun-to-drive sports cars is doing the opposite in hopes of boosting sales in China. The company expects to nearly double the annual sales of its 718 Boxster and Cayman models by offering base versions with 250 horsepower for under 600,000 RMB ($90,000). In other parts of the world like Europe and the U.S., the 718 Boxster and Cayman come in 300- and 350-hp versions.
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According to Jan Roth, head of the Porsche 718 model line, the 600,000 RMB price is “a magical threshold for customers in China.” Automotive News Europe reports that Porsche is keeping the less powerful models in China to protect resale values of the older generation models.
Last year, Porsche only sold 2,500 Boxster units in China and hopes to increase that figure to 4,500 next year. The 718 Cayman will join the Boxster in Chinese dealerships in early December. Currently China is Porsche’s largest market, but it isn’t because of its sports cars. Chinese customers prefer the Cayenne so much that the SUV sells nearly 16 times more units than the 911.
[Source: Automotive News Europe]
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