Nissan will be one of five major brands helping promote the upcoming Rogue One: A Star Wars Story film.
Lucasfilm has announced that it is teaming up with five of the world’s most well-known brands to launch an extensive global campaign for the upcoming movie opening on December 16. Joining Nissan is Duracell, General Mills, Gillette and Verizon. Each brand will have a specific, custom-designed campaign and innovative program that will complement the tempo and tone of the overall marketing campaign for the first-ever standalone Star Wars movie.
Expect the Nissan Rogue to play a big role in the marketing campaign, considering its name and how it ties into the movie’s title. For last year’s release of Star Wars: The Force Awakens, Fiat Chrysler Automobiles (FCA) teamed up with Lucasfilm to create a Star Wars-themed campaign featuring multiple ads that brilliantly tied the cars to the movie.
“We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One,'” said Lynwen Brennan, general manager of Lucasfilm. “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.'”
Discuss this story on our Nissan Forum