Volvo is eyeing the Formula E race series to promote its electrified models.
The Swedish automaker is currently part of the advisory board for the FIA race series and a spokesperson recently confirmed to Autocar that although there are no immediate plans to enter Formula E, it remains a possibility for the brand. Volvo wants to sell one-million electrified cars by 2025, and promoting its products in Formula E would help raise awareness about the brand and its support for electrification.
The only thing is, Volvo itself doesn’t align with motorsports, so it would be campaigned under the Polestar banner, the automaker’s performance brand.
Earlier this year, Volvo revealed an all-electric concept and wants to produce two hybrid variants of every model in its lineup. An all-electric model is scheduled to launch in 2019. Right now, Volvo only participates in the World Touring Car Championship with its S60 Polestar.
Other automakers that have already committed to Formula E include BMW, DS, Renault, Mahindra and Jaguar.
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