The 2017 Dodge lineup has gotten a lot more colorful.
The automaker pulled from its rich history for the new 2017 model year color lineup, featuring a pallet of paint names that come directly from the brand’s colorful heritage. Hardcore Dodge fans will be happy to hear that Green Go and Yellow Jacket have joined the legacy of the brand’s limited-production hues like Plum Crazy, Sublime and Go Mango.
The wide variety of colors will be available on the 2017 Dodge Challenger, Charger, Viper, Durango, Journey and Grand Caravan models and include: Redline 2K, Blu By You, Stout Brown, White Knuckle, Redline 3K, Maximum Steel Metallic, Bomber Brown, Vice White, Octane Red, Yellow Jacket, Granite, White Noise, TorRed, Olive Green, Billet, Blood Orange, Green Go, Black Onyx, Go Mango, Destroyer Gray, DB Black, Confusion Blue, Bruiser Gray and Pitch Black.
“Our heritage-inspired paint names highlight how the Dodge brand attitude permeates through everything we do, even a simple detail like a color name,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat – FCA North America. “For Dodge, the heritage-inspired names are more than just catchy ways to callout our paint – these names resonate with our customers, speaking to their personality, their car passion and their love of their Dodge.”
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