Fiat is Making its Cars Cheaper for 2017

4
Fiat is Making its Cars Cheaper for 2017

Fiat is cutting prices by at least five percent for most of its 2017 lineup to try and spur growth at the small car brand. 

The 2017 500 Pop model, which is the most basic 500, will now cost $14,995, a cut of more than $1,000 compared to its original price from back in 2011. For the mid-level Lounge model, the price has been cut by $2,000, while the sport-focused Abarth is now $2,580 less than the previous model.

Fiat is also adding content to its small car lineup. For example, the brand is installing features like heated leather seats, a premium BeatsAudio sound system and 6.5-inch touchscreen with navigation on the 500L Trekking, which will see its price cut by one percent this year.

SEE ALSO: Fiat 124 Coupe Could Happen and This is What it Might Look Like

Overall, the brand is looking to simplify its offerings and will only have three trim levels available per vehicle rather than the 10 or more available on the current 500.

FCA as a whole is moving aways from small cars with the Dodge Dart and Chrysler 200 both getting the axe. Adding value is clearly Fiat’s strategy for keeping its small cars moving from dealer lots.

[Source: Automotive News]

Discuss this story at our Fiat 500 Forum

  • ME

    Fiat is an interesting brand; there’s a lot of potential with this brand if they price it right and add more value as noted above. As far as changes, dump the 500L or redesign it with more practicality. A 124 hard top coupe would be nice as well as a bit more power to the 500x.

  • James

    Agreed with the 500L. It isn’t completely terrible, the side and back are ok and the interior space is very good. It basically needs larger wheels and a complete front-end makeover.

    500X with the 180hp 2.0L isn’t bad, something like a 200hp 1.8L turbo would have been perfect. It’s a real shame they don’t offer a 6-speed manual in anything but the bare-bones 500X Pop. The 9-speed is very nervous and the Achilles heal of a very nice small SUV.

    I maintain that overusing the 500 name was a mistake that has confused US customers. The 500L should have been a 600 or Multipla. The 500X could have reused the Sedici name of the outgoing compact SUV.

    Hope that going with more CDJR dealers, more content, and better prices helps Fiat get back on track. Sales were doing quite well in 2013-2014, and overall they sell quite well relative to competitors. Instead journalists just love to beat up on Fiat. By all means, let’s keep the US Chevy-Toyota-Honda boring forever!

  • ME

    They should stick to easy to pronuce names for those with language difficulties. Even city names like Rome,Venice or Turin aren’t a bad idea over the over use of 500.
    I think Fiat will get it right very soon.

  • Jonny_Vancouver

    Being the worst car brand on the market, they need to be correcting their issues rather than just price dropping, adding heated seats and stereos. Since the first 500 was released they’ve had ample time to fix the reliability issues and other problems, but they haven’t done that. So the question is: Do you really want to buy from a company that just tries to dazzle you with marketing or distract you with features without actually putting in any effort at improving the quality of their product? which is so sorely needed.