Volvo is planning to sell a fully self-driving car within five years and the brand will charge around $10,000 to equip the technology.
Volvo’s autopilot will be optional and allow drivers to turn over full control to the vehicle according to CEO Hakan Samuelsson. Volvo is already testing self-driving cars on Swedish roads and by 2017 there will be 100 self-driving XC90s sold to specific customers as part of a pilot program, though the self-driving tech will only be available in certain areas.
Volvo is pushing to offer to offer autopilot by 2021, likely making it one of the first companies to offer a fully self-driving vehicle for sale. Other automakers such as Ford are focusing on bringing self-driving vehicles to ride sharing businesses, rather than selling the cars outright.
Volvo is also in on this market and recently announced a partnership with Uber in Pittsburgh.