Can Mitsubishi’s New Partners Really Save It?

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Nissan has completed its acquisition of a 34-percent equity stake in Mitsubishi Motors, becoming its largest shareholder.

That means Mitsubishi will become part of the global Alliance with Nissan and Renault, helping the Alliance be in the world’s top three automotive groups by global volumes, with sales of 10 million units in fiscal year 2016. Nissan chairman and CEO Carlos Ghosn also announced that Nissan and Mitsubishi will collaborate on joint purchasing, deeper localization, joint plant utilization, common vehicle platforms, technology sharing, and an expansion of the companies’ combined presence in both developed and emerging markets.

SEE ALSO: Nissan Just Took Over Mitsubishi

Nissan’s CEO predicted that through its partnership with Mitsubishi, the Japanese automaker would target benefits worth 24-billion yen ($231-million) in fiscal year 2017, rising to 60-billion yen ($577-million) in fiscal year 2018 and beyond.

Nissan and Mitsubishi have collaborated on kei-cars for the Japanese market over the past five years, and Mitsubishi president and CEO Osamu Masuko reached out to Nissan for assistance following the company’s fuel economy crisis.

Discuss this story on our Mitsubishi Forum

  • smartacus

    if Nissan brings over the Renault Twingo as a Mitsubishi Mirage, then yeah they might save it

  • Perry F. Bruns

    I’m considering downsizing for my next car–and if Nissan does what you suggest, I’ll at least test drive it. The Twingo looks like Nissan-Renault packed a LOT of goodness inside a tiny package. It’s pulled down a lot of awards, too.

    Guess that’s what happens when you build up to a standard, and not down to a price point.

  • Jeffery Surratt

    If the Twingo can meet the 56 mpg figure, it would be a great city car for the U.S.

  • HangFire

    Three awful, ugly, unreliable car brands become one. They better keep their prices low, it’s not like they’re going to be competing with Toyota on quality. Maybe they can hire some Chrysler auto stylists. They have done really well, making unreliable cars that look really nice.