After years of rumors and speculation, Ssangyong’s CEO has confirmed it will enter the U.S. market by 2020.
The Korean automaker is owned by India’s Mahindra & Mahindra and plans to join the U.S. market with a pair of compact SUVs. The brand’s CEO, Choi Johng-sik acknowledged that “America is very, very competitive,” so Ssangyong has a plan to build a good brand before they enter, by preparing completely new products. The smallest of the two models will be an upgrade from the current Tivoli subcompact crossover, which has been doing well in Western Europe for the brand. The second model from Ssangyong will be a new version of the Korando compact crossover, riding on a version of the Tivoli’s front-wheel-drive platform.
Both models will be available in the U.S. with four-wheel drive. The company is also developing two turbocharged, four-cylinder gasoline engines for the U.S. market. One will be a 1.5-liter mill with 162 horsepower and the other a 2.0-liter engine with 220 hp.
[Source: Automotive News]