Lexus has revealed a new Super Bowl commercial called ‘Man & Machine’ featuring the 2017 LC500 coupe.
The campaign consists of a 60-second extended ad, which the automaker uploaded to YouTube today, and a 30-second version of the commercial set to debut during the second quarter of Super Bowl LI on Feb.2.
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Both ads feature a performance by movement artist Lil’ Buck along with music by recording artist Sia. Lexus says the ads are intended to recognize parallels “between the shapes and movements of the human form and the power and athleticism of Lexus’ most premium models.” We just like the footage of the LC500 drifting around as ‘Lil Buck as he dances.
Watch the 60-second extended cut of the commercial above before the 30-second version debuts early next month.