Ford dealers will now be able to service non-Ford vehicles more efficiently.
The Ford Customer Service Division has launched Omnicraft, an all-new brand of replacement parts for all makes of vehicles. That means non-Ford owners can stop by a Ford dealership to not just purchase parts, but to also have their vehicle serviced without having to wait for parts to get delivered. For its initial launch, the American automaker is focusing on developing the most commonly used and requested parts at a competitive price, such as oil filters, brake pads and rotors, loaded struts, starters, and alternators.
According to Frederiek Toney, president of Global Ford Customer Service Division, Omnicraft has 1,500 parts numbers today but it will eventually reach approximately 30 parts categories and 10,000 parts.
Omnicraft is the first brand for Ford’s Customer Service Division in 50 years and its parts will be available at Ford and Lincoln dealerships before rolling out to other Ford Authorized Distributors throughout this year.
“Omnicraft is a significant benefit to any vehicle owner who needs parts or to have their vehicle serviced,” said Frederiek Toney, president, Global Ford Customer Service Division. “Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by Ford and installed by Ford’s world-class certified technicians.”
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