Ford Finally Confirms Ranger, Bronco Returning

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Ford Finally Confirms Ranger, Bronco Returning

After months — if not years — of rampant speculation, Ford has finally confirmed that the return of the Ranger midsize pickup and Bronco sport utility are imminent.

Announced as part of its presentation at the Detroit auto show, the automaker said the Ranger will make its triumphant return in 2019 after a five-year hiatus, while the Bronco will be back in 2020 after more than two decades off the market.

Ford also confirmed that both will be built in Michigan, a rumor that a union rep confirmed back in September 2016.

“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” Ford North American exec Joe Hinrichs said in a statement about the trucks’ return.

“Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup (and) Bronco will be a no-compromise midsize four-by-four utility for thrill seekers who want to venture way beyond the city.”

Of course, the Ranger is still sold in most of the rest of the world, including Latin America and Europe. That it will finally return to North America comes as little surprise, particularly following the success of rival General Motors’ successful return to the midsize pickup segment with the Chevrolet Colorado and GMC Canyon twins.

When it comes to confirmation of the Bronco’s return, the ball is now squarely in GM’s court to decide whether it will bring back the Blazer.

  • Don Williams

    GM already has the Tahoe, so need for a Blazer. The Ranger yes, The Bronco no, ther is no useful purpose for it. The guy said it is for those that want to beyond the city… Is that the Suburbs? we already have SUV’s CUV’s for that. is he talking off pavement? really? how many places in US can you do that? not many, a few out west in the desert but certainly not any east of the Mississippi. And if I am not mistaken i thought it took like 50,000 in unit sales to make a car line profitable.

  • zoomzoomjeff

    The Tahoe? Please. New Bronco means hello Jeep Wrangler segment, which is lonely.

  • Danogo

    You’ve obviously never been “out west”. In Colorado alone there must a thousand miles of off road trails.
    There certainly are off road trails east of the Mississippi although few.

  • Don Williams

    So now Ford is going to base it’s decision’s on what Jeep is doing? Seems like that might lead them down the wrong Trail.
    There is a reason the Wrangler segment is lonely (not a lot of vehicles there from some 15-20 mfgs, at least in US) yes it’s $$

  • Bad Larry

    I’d really like to see this Bronco and its unsprung components.. That will tell us who the hell Ford thinks it will be competing with… I’ve seen both the superduty based concept (solid front axle) excellent but the vehicle looks massive and I’ve seen the smaller square concept, cool but looks like it could be on the Ranger platform which is undoubtdly indy front suspension.. Wonder if there will be a win win here for someone who wants to wheel it like a Rubicon or is this gunna be some strange soccer mom rig…

  • Mike

    All they need for it to be a success is solid front axle, High travel coil suspension, MANUAL tranismission, 33″ tires and a removable top without making the thing absolutely massive and heavy! A fuel efficient 2.5-3l turbo diesel option and options for electric or manual diff locks would be icing on the cake

  • Bad Larry

    Agreed..
    Whats a manual transmission? Lol…

  • Kevin Bialy

    Yes the Tahoe is what replaced the blazer so in that sense it’s the same vehicle, but the old Blazer and what the Thoe has turned into, well the two are nothing alike these days. Tahoes (all 4 door nowadays mind you) are for city dwellers or soccer moms. A new full size blazer would be great. Your statement about how the market is crowded with CUVs and SUVs is exactly the reason we would like to see a Blazer come back. Do you really think any of those awful unibody crossovers GM sells is even close to being a real truck? What about the guy who wants a sturdy full frame truck but doesn’t need it to be 20 feet long with 4 doors chrome wheels and cheesy plastic bumpers? Something the size of a standard cab shortbed pickup with a removable top and 4wd, maybe even a manual transmission. There would be a HUGE market for such things. All the people who want that have no other option but to buy a Wrangler, think about how many of those you see on the road. It would be popular among truck enthusiasts, people who are sentimental about the full size blazer they owned in the past, people who like the style of them, etc. And just because there are no huge offroad parks back east like there are out in the rocky mountains, utah, or the desert does not mean there is nowhere to go 4 wheeling elsewhere. Basically any rural area has places to go. Doesn’t even have to be a hardcore wheeling enthusiast, maybe someone just needs to drive down a rough dirt road on a hunting trip, or needs to go through their back woods on their own property to pull their ATV out of a creek. Just because you’re not personally into wheeling doesn’t mean nobody has any use for a smaller 4×4.

  • Kevin Bialy

    Pretty sure the Wrangler is a big money maker for Jeep, they’re the brand’s most iconic model and one can find them on any street in America from the backwoods small town to main street in a big city. The Wrangler is also currently the only vehicle in that segment. What else compares to it? Ford (and GM) would be stupid NOT to try to cash in on that market.

  • Bad Larry

    Agreed