Hyundai Ioniq Priced Cheaper than Toyota Prius

The 2017 Hyundai Ioniq Hybrid starts at $23,035 including destination.

That makes the Ioniq Hybrid $2,535 less than the cheapest Toyota Prius Two, which starts from $25,570 including destination. The Hyundai Ioniq Hybrid will be available in three trim levels, with the mid-grade SEL priced from $24,785. At the top of the range is the Ioniq Hybrid Limited with a price tag of $28,335. All models feature a 1.6-liter four-cylinder engine paired with an electric motor and a six-speed EcoShift dual clutch transmission and front-wheel drive. Fuel economy for the regular Ioniq is rated at 55 mpg combined, while the plug-in model is rated at 58 mpg combined.

SEE ALSO: Hyundai is Already Planning a Big Range Boost for the Ioniq EV

For those looking for a dedicated electric vehicle, the Hyundai Ioniq Electric starts from $30,335. The only other available trim is the Limited model, with a $33,335 starting price.

“Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market,” said Mike O’Brien, vice president of Corporate and Product Planning, Hyundai Motor America. “With outstanding powertrain flexibility, design, connectivity, and advanced technologies, Ioniq meets the needs of a large and growing group of buyers needing a highly efficient, enjoyable to drive and low-emissions vehicle without compromise to their daily lifestyles.”

Canadian customers, meanwhile, can expect to pay $24,299 for the entry-level — and most efficient — Hyundai Ioniq Blue, which undercuts the base Prius by almost $3,000. The mid-grade SE version is priced at $26,499 in Canada, while the top-of-the-line Limited starts at $29,749. Adding the Tech package bumps the price of the Ioniq Limited to $31,749.

The Hyundai Ioniq Electric features an equally competitive Canadian price, starting at $35,649 before any available government incentives are applied. The Limited version of the all-electric Ioniq will set Canadians back by $41,849 before incentives.

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