Camel Power is the New Horsepower

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Camel Power is the New Horsepower

Because horsepower just doesn’t make sense when you’re out in the desert.

It may seem like Nissan is jumping the gun on April Fool’s this year, first debuting a concept geared towards dogs and now this. The Japanese automaker calls it “Desert Camel Power” and it’s a new unit of measurement to determine how a vehicle will perform in typical desert off-road conditions. And if you’re thinking this was just done for fun, that’s hardly the case. Nissan Middle East teamed up with National Geographic Abu Dhabi to demonstrate just how serious it is about this new unit of measurement.

The company believes horsepower isn’t a good enough metric to determine how well a vehicle can perform in off-road conditions. So instead, Nissan created a formula based on actual science by calculating an amount based on the vehicle’s weight, velocity and trajectory up a pre-determined path. That output is in watts, which is then converted to Camel Power.

SEE ALSO: Nissan’s Latest Concept is Pawfect for Dogs

In the video, Nissan engineers use four different vehicles to test its theory but before all that, they use a camel with a rider to run up a grade. From there, each vehicle is driven up the same grade to determine its Camel Power.

Just how serious is Nissan taking Camel Power? The automaker submitted its findings to the Emirates Authority for Standardization and Metrology and plans on using Camel Power for its marketing materials in the Middle East.

Discuss this story on our Nissan Forum

  • smartacusⓊ

    free advertising for Camel cigarettes.
    Joe Camel would approve 🙂

  • smartacusⓊ

    insert Camel Toe jokes here

  • Jonny_Vancouver

    Is this for real? Why do people have to try and reinvent the wheel? I mean can’t we just say, hey this car has 200hp and I’m taking it to the desert, and that statement will be acknowledged with the understanding that cars perform differently on sand vs pavement? Should we start measuring Jeeps and off road vehicles in Goat Power? or how about Duck Power for cars that drive in areas that rain a lot like Seattle or Vancouver? My personal favorite: Polar Bear power for places like Sweden and the Arctic.

  • Jonny_Vancouver

    I love how serious they are about it in the video too.