Ram Updates 1500 Rebel and Ram Limited for 2017

Shoppers can now choose from a seven different colors for the 2017 Ram 1500 Rebel.

Ram has unveiled updates to two of its leading model lines at the 2017 Houston Auto Show: the 2017 Ram 1500 Rebel and Ram Limited. The seventh color option for the 2017 Ram 1500 Rebel is Delmonico Red, joining Bright Silver Metallic, Bright White, Brilliant Black, Flame Red, Granite Crystal Metallic and Mojave Sand in the lineup. The Rebel Delmonico Red is a new no-charge addition to the Rebel family of colors and is available on all Rebel models and two-tone (black lower panels) or monotone paint treatments. It can also be ordered with the Rebel Black appearance package.

The paint shade features a black and gray interior with black anodized bezels on the doors, center console, instrument panel and gauge cluster trim rings. All-black heated seats with black “Rebel” embroidery are highlighted by Slate Gray accent stitching, which can also be seen on the instrument panel, center console lid, doors and seats. The 2017 Ram Rebel Delmonico Red starts from $46,490.

SEE ALSO: Ram Adds Fresh Special Editions with the 1500 Copper Sport, HD Midnight Editions

As for the Ram Limited model, the American automaker has added the option to order it with monochromatic R-A-M tailgate letters. The new letters offer an alternative appearance option from the standard bright chrome letters introduced last year. The Ram 1500, 2500 and 3500 Limited models are also available with new body-colored cab-length running boards.

The 2017 Ram 1500 Limited with the monochromatic appearance package starts at $54,660 and heads to dealerships in May 2017. Body-colored R-A-M tailgate letters and running boards are currently available for ordering and are priced at $195 each, when ordered separately.

“Truck buyers are looking for new colors and features that make a statement and allow them to stand out from the crowd,” said Mike Manley, Head of Ram Truck, FCA – Global. “Whether it’s the off-road- enthusiast appeal of the Ram 1500 Rebel or the luxury and sophistication of the Ram Limited, Ram trucks deliver features and durability that are winning over more and more owners.”

Discuss this story on our Ram Rebel Forum