Aston Martin is the latest automaker to turn to celebrities for promotion.
In this case, Aston tapped NFL superstar Tom Brady, beginning what the brand described as a “long-term relationship.” Brady will star in a new series entitled Category of One, in which Brady will explore his love for beautiful things.
A custom version of a 2018 Aston Martin Vanquish S, put together with Brady’s help, is also part of the package and of course cameras will be along for the ride, documenting the whole process. The unique car will debut sometime this summer.
Aston says that Brady is a long-time owner and he currently drives a new 2017 DB11.