Dodge is Doing All it Can to Prevent Demon Price Gouging

Dodge is Doing All it Can to Prevent Demon Price Gouging

Dodge has announced its dealer allocation plan for the 840-horsepower Challenger SRT Demon and the automaker has made it a priority to prevent dealers from price gouging customers.

As is the case with limited-edition models, dealers and customers are eager to get their hands on the new Demon. Dodge wants to ensure its customers aren’t getting ripped off due to the demand for the car so it will be placing Demons sold at or below the $86,090 MSRP on a priority production list. Any Demons that are sold above their MSRP will be built after priority production has been completed. In short, if you overpay for your Demon, you’ll be getting it after those that paid the MSRP.

In order to be eligible for Demon allocation, a dealer must have sold more than one SRT Hellcat in the past 12 months. How many Demons stores receive will be based on 60 percent of its SRT Hellcat sales and 40 percent of its Charger and Challenger sales. Dealers will also only be able to order as many Demons as they are allocated and must have a customer sign a special acknowledgement document before the sale is completed. Dodge says the document provides a detailed list of safety considerations for the vehicle and its features and also helps determine priority production based on the contract price.

SEE ALSO: Dodge Demon Costs $20K More than a Hellcat

Helping to streamline the Demon sales process will be the new dedicated Demon Concierge hotline (800-998-1110), which serves as a direct communication between Dodge and its customers. A new Demon web portal, which can be accessed through, will also allow customers to track their vehicle’s build status from beginning to end.

The order books for the 2018 Dodge Challenger SRT Demon will open on Wednesday, June 21st. Production of the single model year vehicle is limited to 3,300 units (3,000 for the U.S. and 300 for Canada) and is set to kick off at Fiat Chrysler’s Brampton Assembly plant in Ontario.

  • jay

    The dealer said give me 10 grand cash and I will you one and you pay me MSRP

  • John Bonanno

    I guess a lot of people will be on the end of production allotment…. I got a total run around in April of 2014 trying to buy a 2015 Challenger Hellcat, I went to dealer spec’d out my car they were selling it to me for $500.00 over their cost, so 63K Hellcat for 61.500 more or less, then once they realized how strong demand was my order was “never filled” to quote sales person, then when I asked to roll deposit over to a 2016 Hellcat the dealer replied sure but we want 15K over retail. I walked out never to go back to the dealer for anything, only to be contacted by them a year later by my sales person asking if I wanted to buy my “ordered 2015 Challenger Hellcat” which come to find out the General Manager of the dealer bought and was now selling for a cool 74,995….
    I dig the idea they want to make money but they don’t have to make a killing on every enthusiast’s that crosses the showroom floor….problem is there are more people that have more money than brains, buy a car from emotion stand point….use low mile 2015 Challenger Hellcats are in the low to mid 50K area now, got to wonder how many lost thousands

  • Elroy_Jetson

    2008 RAM Owner. I just would like to remind everyone; It’s still going to be a Dodge. While I do like my Dodge okay, …it’s still just a Dodge.

  • Tim Rudisill

    If they were really serious about preventing dealer price gouging, Dodge would go the Tesla route and sell them directly to the customer. They’re just paying lip service with this idea. In the end, Dodge doesn’t really care as long as they sell all the cars, which they know is guaranteed to happen.

  • itsmefool

    Actually that’s not possible on certain states…here in Texas, for example, you must have a dealership to sell new vehicles. Teals has a small boutique in Fort Worth where one can look at the various models and even test drive one by appointment but you can’t make a purchase because there’s no real store.

  • 49er4ever

    If you knew anything about the car business you would know that there not only are states that don’t allow this, but because they have dealer agreements, with dealers investing millions in their stores, if they attempted to sell around their dealers in their exclusive markets, they would have their pants sued off. It would require a stand-alone brand to get around their dealer requirements.

  • 49er4ever

    So is the 1971 ‘Cuda (technically a plymouth) that sold at auction for $3.5 million, #1 most expensive muscle car ever sold at auction, or the #3 most expensive muscle car ever sold at auction at $2.2 million, the ’71 Cuda Convertible, or the #4 most expensive muscle car ever sold at auction, the ’70 Cuda convertible at $2 million. They’re all just Dodge/Chrysler/Plymouth. #evenramownersknownothing

  • Roo H

    Lambos are just lambos, Ferraris are just Ferraris… a car is just a car right? WRONG! Elroy it’s an amazing car, doesn’t matter who the brand maker is. I’m Mopar through and through, 2014 ecodiesel, 2005 SRT, but I wouldn’t care who made the demon, if it had been Chevy or Ford, I’d still applaud it. The freaking Mustang 350R is amazing, and I really dislike mustangs.