Dodge has announced its dealer allocation plan for the 840-horsepower Challenger SRT Demon and the automaker has made it a priority to prevent dealers from price gouging customers.
As is the case with limited-edition models, dealers and customers are eager to get their hands on the new Demon. Dodge wants to ensure its customers aren’t getting ripped off due to the demand for the car so it will be placing Demons sold at or below the $86,090 MSRP on a priority production list. Any Demons that are sold above their MSRP will be built after priority production has been completed. In short, if you overpay for your Demon, you’ll be getting it after those that paid the MSRP.
In order to be eligible for Demon allocation, a dealer must have sold more than one SRT Hellcat in the past 12 months. How many Demons stores receive will be based on 60 percent of its SRT Hellcat sales and 40 percent of its Charger and Challenger sales. Dealers will also only be able to order as many Demons as they are allocated and must have a customer sign a special acknowledgement document before the sale is completed. Dodge says the document provides a detailed list of safety considerations for the vehicle and its features and also helps determine priority production based on the contract price.
Helping to streamline the Demon sales process will be the new dedicated Demon Concierge hotline (800-998-1110), which serves as a direct communication between Dodge and its customers. A new Demon web portal, which can be accessed through Dodge.com, will also allow customers to track their vehicle’s build status from beginning to end.
The order books for the 2018 Dodge Challenger SRT Demon will open on Wednesday, June 21st. Production of the single model year vehicle is limited to 3,300 units (3,000 for the U.S. and 300 for Canada) and is set to kick off at Fiat Chrysler’s Brampton Assembly plant in Ontario.