Honda has released a neat new ad that details the filmmaking and editing process.
The 90-second commercial features the Civic, Civic Type R, CR-V, and its Africa Twin motorcycle, while offering a glimpse of the filmmaking process such as storyboarding, illustration, filming, and animation. The new spot is the result of a collaboration between Honda and Wieden+Kennedy London and will air in the U.K. on Channel 4.
Throughout the ad, Honda goes through the creative process of what it’s like to design a vehicle, with each car featuring a different storyline.
And there’s a giant robot! Who doesn’t love an animated Honda Civic Type R alongside a giant robot?
“The best Honda ads often overcome some kind of challenge in the craft and the storytelling that reflects the ingenuity of the brand,” added W+K London creative directors Carlos Alija and Laura Sampedro of this work. “There’s crazy technology involved in making a film or a Honda nowadays, but it’s ultimately the warmth of the human touch that makes them achieve excellence.”
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