Land Rover believes there’s room in its lineup for an ultra-luxurious SUV that sits above its current range topper, the $140,000 Range Rover SV Autobiography.
Land Rover design boss Gerry McGovern responded “why not?” when Automotive News asked if the brand could introduce a new, more expensive flagship model. Such a vehicle wouldn’t necessarily be larger than the Range Rover Long Wheelbase, but simply more well-appointed.
“I would argue you could have two Range Rovers exactly the same size but if they had two personalities then they would both have equal appeal but to different customers,” McGovern said.
The British designer also noted the Range Rover currently covers a wide pricing range, starting at $85,000 and swelling to $199,000 for the extended wheelbase version of the SV Autobiography. Because of this, pushing the price up a bit more to offer the kind of luxury that rivals the $231,000 Bentley Bentayga wouldn’t be a big challenge.
Land Rover also believes its brand image is much stronger than Bentley’s in regards to SUVs, which will give it the edge should it come out with an ultra-luxurious offering.
“Bentley doesn’t have the pedigree and authenticity in that particular sector,” McGovern said. “We’ve got unquestionable pedigree.”
[Source: Automotive News Europe]