General Motors is reconsidering the trim packages for the sixth-generation Chevrolet Camaro and the changes may include a cheaper 6.2-liter V8-equipped model.
As it currently stands, the Camaro can only be had with the 6.2-liter V8 in $38,000 SS trim. The Mustang GT and Challenger R/T can be ordered with a V8 for about $4,000 less, which has Chevrolet reconsidering the available trim packages for the pony car.
“I think we’ve got opportunities at the very low end of the Camaro range and some remix of some of the V-8 options on it so we don’t force people to buy all the options with a V-8, just to get a V-8,” General Motors product boss Mark Reuss told Automotive News at the launch of the new NASCAR Camaro ZL1.
“The Mustang and some of the cars in the segment will have a lower base price and that’s an opportunity for us probably,” he added.
The Camaro SS comes standard with a considerable amount of high-end equipment including 20-inch wheels, an 8-inch touchscreen, HID headlamps, a leather-wrapped steering wheel and shift knob, a digital instrument cluster display and other extras. A 6.2-liter V8-equipped Camaro could do away with some of this unnecessary content to offer a bare bones performance model that would appeal to enthusiasts.
The Camaro is currently lagging behind the Mustang in terms of yearly sales, with just 41,280 units sold to the Mustang’s 50,814. For this reason, it’s no surprise that Chevy wants to make a few changes to the Camaro’s trim levels. It’s not clear when it may roll out the proposed revisions, but they’d be wise to act fast before the recently updated Mustang is able to put an even larger sales gap on its Bowtie-badged rival.
[Source: Automotive News]
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