The American automaker has been granted an extension by the U.S. Patent and Trademark Office to formally oppose the trademark, with a November 15 deadline to file its opposition. A Lincoln spokesman confirmed to Automotive News the automaker plans on taking legal actions to prevent Lynk & Co from using its infringing trademark, believing that the name as it stands will confuse customers. “The Lincoln brand has a rich 100-year history and we intend to protect its reputation,” he said.
Lynk & Co is a new automaker from Zhejiang Geely, the China-based parent company of Volvo. Recently, Geely and Volvo announced that Lynk & Co will be divided 50/50 between Geely Automobile and Volvo, with all three companies sharing technology and platforms.
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