One Chinese Automaker is Causing Quite a Fuss at Ford

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Ford believes emerging Chinese automaker Lynk & Co’s name sounds too similar to that of its Lincoln brand.

The American automaker has been granted an extension by the U.S. Patent and Trademark Office to formally oppose the trademark, with a November 15 deadline to file its opposition. A Lincoln spokesman confirmed to Automotive News the automaker plans on taking legal actions to prevent Lynk & Co from using its infringing trademark, believing that the name as it stands will confuse customers. “The Lincoln brand has a rich 100-year history and we intend to protect its reputation,” he said.

SEE ALSO: China’s Lynk & Co Will Tap Volvo for Engines and Platforms

Lynk & Co is a new automaker from Zhejiang Geely, the China-based parent company of Volvo. Recently, Geely and Volvo announced that Lynk & Co will be divided 50/50 between Geely Automobile and Volvo, with all three companies sharing technology and platforms.

Discuss this story on our Lincoln Forum

  • Perry F. Bruns

    “And if anyone is going to take that name and run it into the ground, it should be us.”

  • John Mansfield

    If I were Geely, I would scrap Lynk & Co. They own 51% of Lotus. Why not go with that? Enter Formula E as Lotus and market that way. Just a thought.