Hyundai Santa Fe Off-Road Concept is Every Bad SEMA Cliche Rolled Into One

Jason Siu
by Jason Siu

The SEMA Show is just around the corner.

The annual convention in Las Vegas houses hundreds of customized vehicles and automakers are beginning to preview this year’s projects. Hyundai is coming out of the gate with the Rockstar Energy Moab Extreme Off-roader Santa Fe Sport Concept, designed to withstand the ultimate demands of extreme off-roading in Moab, Utah. As the name suggests, it is being built by Rockstar Energy and will feature a plethora of modifications to get it ready for tough terrain.

SEE ALSO: 2018 Hyundai Santa Fe Sport Adds Value Edition to Lineup

The Hyundai Santa Fe Sport gets a nice lift thanks to KING coilover suspension with 2.5-inch internal bypass shocks with reservoirs, while it will roll on KMC 17-inch Machete off-road bead-lock wheels wrapped with Mickey Thompson 35×12.50R17 Baja MTZ off-road tires. There should be a boost in power too, thanks to an intercooler, downpipe, catch can, and coolant overflow reservoir from Mishimoto. AEM is also contributing an intake to the project, while MagnaFlow will be providing the exhaust.

Rockstar Performance Garage will work its magic by outfitting the Santa Fe Sport with skid plates, bumpers with Warn winch and Factor 55 link, as well as a custom roof rack with Bulldog LED lighting. There’s even a Nitrous Express wet system for an added jump in performance when necessary.

The 2017 SEMA Show runs from October 31 to November 3 and AutoGuide.com will be reporting live from the Las Vegas Convention Center.

Discuss this story on our Hyundai Santa Fe Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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