With more than 50 million people estimated to watch the annual Macy’s Parade in New York City today, GMC is cashing in on the advertising opportunity.

Vehicle quality was not the only thing making news when Consumer Reports unveiled the results of its latest reliability study in Detroit earlier this week. Amongst the issues highlighted by the consumer publication were real world fuel economy and forced induction engine technology.

Ford Racing is revving things up by introducing a brand-new livery. The color scheme will be a prominent addition to all cars supported by the company and powered by its engines.

The numbers have been tallied and the data compiled in Consumer Reports’ latest Auto Reliability Survey. Toyota has a lot to be happy about but Ford has taken a tumble.

Hosting its annual week-long Test Fest, the Automotive Journalists Association of Canada has announced its picks for Car of the Year in 11 categories with the Cadillac ATS and Ford Focus ST, among others, taking awards.

Young? Artsy? Money hungry? Then Scion has your ticket; the brand is giving away money, cars and mentors to people who fit the bill.

Hark, off-road enthusiasts, Ford is offering a program to satisfy your off-road rampage yearning.

It’s a good day for Ram 1500 fans — the Texas Auto Writers Association just named it this year’s “Truck of Texas.”

Fisker will bring a selection of Karma sedans to SEMA in Las Vegas next week with very little customization.

In an unprecedented move, General Motors lent AutoGuide a Camaro ZL1 from the press fleet to race competitively against track-prepped cars with race tires. This is the story of how some good ‘ol American muscle earned more than just a podium finish; it earned respect.

Not to be left out of the custom car fun in Las Vegas, Chevrolet announced seven concepts headed for the 2012 SEMA show in a little more than a week.

Back in June, Bernie Ecclestone seemed confident that the Grand Prix of America would not happen in 2013. Despite that, June 16, 2013 was announced as the date for the inaugural Grand Prix of America at Port Imperial. Turns out Ecclestone was right.

Among the many heavily modified cars bound for the 2012 SEMA show, performance parts manufacturer ARK will bring its new Veloster “Alpine” concept.

Owning a Mercedes-Benz SLR puts you in prestigious club of very limited members. So what better way to celebrate your machine than to take a spirited six-day journey through Croatia?

As the 2012 SEMA Show nears, automakers are now releasing what we can expect at this year’s aftermarket expo in Las Vegas, Nevada. This year, Ford will be showing off its new Fusion with four customized vehicles built by tuners all across America.

Unconventional to say the least, Lexus pitted its LFA Nurburgring Edition supercar against an Eclipse 500 jet in a race yesterday.

Next year, the V8 Supercar Series will be heading to America for the first time ever in its storied history. The event will take place from May 17th to the 19th next year at Circuit of the Americas’ new Texas circuit.

A Toyota Tundra will still tow the space shuttle Endeavour, but on a different day and in a different location.

Vehicles don’t try to race around the course as quickly as possible at the Montreal Green Rally.

Kia has announced its partnership with HerHighway to host a nationwide drive from Los Angeles to New York City to raise awareness of breast cancer.

Over the course of two days, three different McLaren GT teams claimed victories across Europe, including the automaker’s first win in a 24-hour race since the historic debut for the McLaren F1 GTR at Le Mans in 1995.

Plenty of exotic supercars made their way to Russ Beach Smith Falls Airport to take part in the ‘Race the Runway 2012′ charity event that raises money for the Russ Beach Smith Falls-Montague Aviation Museum. At the event, millions of dollars worth of exotics took part in a 1/4-mile drag race on the paved runway,…

Arguably one of the rarest and most sought after Mustangs, the 1968 Shelby Green Hornet will be hitting the auction block at a Barret-Jackson auction in early January of 2013. 

Despite not actually releasing any new facts, a swath of photos revealing the 2014 Volkswagen Golf just leaked to show the car inside and out.