With all the Super Bowl ads finding their way onto the Internet well ahead of the big game, we’ve already had our fair share of head scratchers, like the commercial from Audi, and humorous ones like Acura‘s NSX commercial starring Jerry Seinfeld and Jay Leno. And while we understand that most ads are designed to make us laugh or garner our attention, creative ones such as this Civic commercial is just flat out cool.

The description of the video by Honda puts it best, describing what Honda engineers went through when they came up with the design of the new Civic. From just the spark of an idea came the journey of building a vehicle, overcoming challenges until it culminates into the new Civic. Of course this commercial targets their European customers, which shows off the new European Honda Civic hatchback and is narrated by Garrison Keillor who is very popular in Honda’s British ads.

And for those that can really go way back, you’ll see the slight homage this commercial pays to the infamous “Cog” commercial from Honda, where an Accord was built from a single cog rolling down an incline. It’s subtle, but it’s those things that make us not want to push fast forward. Got what Audi? No vampires, no more vampires. Please.

Watch the ad after the break.

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We were teased last week with a taste of Honda’s Ferris Bueller Super Bowl ad. Now the full 2:25 commercial is available to watch… and we’ve got it!

We were pretty excited after watching the 10 second teaser, and the full-length ad doesn’t disappoint. It stars Matthew Broderick, who calls into work sick and enjoys a day off in his Honda CR-V. It features new takes on a few famous scenes from the iconic movie – even the one that showed after the credits rolled on the original film.

Other, much smaller ties to the original film are included in the commercial as well, but if your not paying attention they are hard to spot. At the 54 second mark the name appearing on the CR-V’s screen is Grace, Rooney’s secretary in the original film. At 57 seconds there is a flower delivery man who walks through the shot and at the 1 minute mark there is a trench coat clad clarinet player in the background. Can you spot any more ties to the original film?

Honda went all out to make this ad, which includes hiring “The Hangover” writer/director Todd Phillips to bring this vision together.

Watch the ad after the jump and tell us what you think in the comments section below.

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Bueller? Bueller? Anyone? It’s been 26 years since Ferris Bueller (aka Matthew Broderick) took a day off, but he’s back and he’s starring in Honda’s new Super Bowl ad.

Although the ad won’t be shown until game day, Honda has released a tease of the commercial to hold us over. The 49-year-old actor stars in this Ferris Bueller-themed ad, which will prominently feature Hondas… perhaps the Honda CR-V? There’s no word if his buddy Cameron will be joining him on his latest adventure or if a Ferrari will be meeting an untimely end.

The teaser ad takes its inspiration from the movie’s famous opening scene, as Broderick pulls back the curtains and asks: “How can I handle work on a day like today?”

To see the full ad, you’ll have to wait until February 5 (bow-bow-chik-chika-chika). Watch the teaser after the jump.

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Pricing details are now available for the rethought 2012 Honda Crosstour featuring a more cost-minded four-cylinder engine.

The 2012 Crosstour will start at $27,655 and go all the way up to $36,540 for the four-wheel drive version with navigation. At the base price, you get a 192-horsepower engine that squeaks out an extra three miles-per-gallon in the city and two on the highway. The 271-horsepower V6, which is unchanged over previous models, is still available as well.

The company made the official announcement about their plans to launch a less expansive version of their crossover last December. They hoped it would help the Crosstour finally feel marketable in light of failed sales. Despite that failure, Honda still seems confident and determined to make the Crosstour work.

“The new four-cylinder Crosstour offers sleek design, unmatched passenger comfort and ingenious functionality now with four-cylinder pricing and fuel economy,” said John Mendel, executive vice president of American Honda Motor Co. “With four-cylinder and V6 options and a long list of standard features, Crosstour should be on every CUV buyer’s shopping list.”

That might be how Honda feels, but the Crosstour has been consistantly criticized as the ugly duckling in the lineup. Consmers complain that it’s too much like a larger Accord, which makes sense because that’s how it was originally marketed.

Speaking of ugly ducklings, it’s probably important to point out that the top-of-the-line Nissan Juke sells for about $4000 less than the base Crosstour. It also gets better mileage than the two-wheel drive crosstour, with all-wheel drive. Sure, you sacrifice four horsepower, but who cares?

The only new selling point for Honda’s less potent 2012 Crosstour is a lower price, but we say that fails to deliver against the competition.

Gallery: 2012 Honda Crosstour

The Sports Car Club of America’s B-Spec class is growing in popularity as enthusiasts enjoy a relatively inexpensive entry into amateur racing while automakers are discovering B-Spec to be a great platform for grassroots motorsport marketing.  Honda, one of the early adopters to B-Spec racing, is committed to the series and hopes to gain even more fans.

Honda Performance Development, HPD General Manager Marc Sours said, “A cornerstone of our grassroots motorsports marketing initiative has been to establish a connection between Honda’s passenger cars and the racing cars that evolve from these models. The B-Spec category provides a relatively low-cost means for the prospective racer to enter the sport, and the Honda FIt offers a natural point of entry. These are inexpensive, great-handling cars that should provide both excellent competition and help grow the sport at the entry level.”

Continuing its support, Honda has announced a new line of “manufacturer-approved suspension components” for the Honda Fit that will be available via HPD on February 1, 2012. The suspension components kit includes coil-over shocks, front and rear race springs, cat-back exhaust, performance front brake pads, camber bolts, braided stainless brake lines, an air filter,  and an A/C delete belt.

Despite the thorough list of performance parts in the kit, Honda fit owners and racers will still need to be responsible for a competition roll cage, racing seats, harness and other safety equipment.

[Source: Inside Line]

Honda took the first major step in its Honda Electric Vehicle Demonstration Program by delivering the first 2013 Fit EV to the city of Torrance, California.

The program will set up the retail market launch of the Fit EV to customers in California and Oregon starting this summer. Over the past year, the city of Torrance and Honda has been working together to gather input from local residents about potential recharging station locations and held numerous public awareness events with the Fit EV. The city of Torrance will also receive a Honda plug-in hybrid for additional testing at a later date.

“This is an exciting day as we take another important step toward Honda’s comprehensive vision for reducing CO2 emissions while at the same time advancing our relationship with the city of Torrance,” said Steve Center, vice president of the Environmental Business Development Office at American Honda. “Honda has a long history with electric vehicles starting with the introduction of our first battery-electric car, the EV Plus, nearly 15 years ago. With Honda’s extensive experience and the real-world feedback from the city of Torrance, we will be even more prepared for the further customer adoption of electric vehicles.”

The Honda Fit EV will have a 123 city-mile per charge (76-mile range combined adjusted city/highway), powered by a 20-kWh lithium-ion battery and 92 kW coaxial electric motor. The Fit EV can be fully recharged in as little as three hours when connected to a 240-volt circuit.

Honda will also be testing the Fit EV with Google and Stanford University in order to receive real-world feedback on the new electric vehicle.

It’s amazing to think that it’s been 12 years since Honda introduced its first hybrid vehicle – the first generation Insight – to the world. Back in November 1999, the Insight was a peculiar hybrid but still boasted the world’s highest fuel economy among all gasoline-powered vehicles.

And despite Toyota clearly surpassing Honda in hybrid development (and sales), the Japanese automaker is still proud to announce that it has surpassed 800,000 hybrid vehicle sales worldwide.

Currently, Honda sells seven hybrid models in approximately 50 different countries around the world. The Acura ILX, which will launch in the North American market in spring 2012, will bring that total to eight.

Honda’s hybrid sales have increased steadily over the last couple of years. In 2005, with just the Civic Hybrid, Accord Hybrid and first-generation Insight on the market, Honda hit 100,000 units. May 2007 saw the achievement of 200,000 units, but it wasn’t until August of 2009, when the second-generation Insight came to the market, that Honda topped the 400,000 mark. In 2010, Honda introduced the CR-Z and the Fit Hybrid and by the end of the year has surpassed the 600,000 unit landmark. A year later in December of 2011, Honda was happy to have surpassed 800,000 hybrid vehicles total.

While Honda continues to be one of the biggest names in hybrid technology and sales, it’s well off the pace of Toyota which to date has sold well over three million gas-electric vehicles.

Perhaps the most bizarre of Honda‘s show cars at this year’s Tokyo Auto Salon is the Flash Box. Based on the brand’s new N Box Kei car, there’s a matte-gray paint job, reflective decals and an excessive use of LED lights – inside and out. And let’s not forget the custom rims that look like steelies.

The N Box recently launched at the Tokyo Motor Show as Honda’s new city car offering. Designed as the perfect vehicle for those living in urban centers, it’s obvious through this show car that Honda wants to push the car with the younger crowd.

Other Honda models on display include a Mugen-tuned CR-Z Race car as well as two Mugen CR-Z RR Concepts.

See AutoGuide’s complete Tokyo Auto Salon coverage here.

GALLERY: Honda Flash Box

With the launch of the CR-Z, Honda wanted to emphasize that hybrids can in fact be sporty, now the automaker is continuing to promote the idea in its home market with the Honda Sports & Eco Program.

Essentially an amateur racing series it lets drivers compete using spec CR-Zs (outfitted with Mugen wheels and an aero kit) on track. Each car also features a complete roll cage and Recaro driver’s seat with racing harnesses.

Running at Honda company tracks like Suzuki and Twin Ring Motegi, drivers get to feel just how much fun driving green can be. Exactly how fuel efficient a CR-Z at wide-open-throttle is, well…

GALLERY: Mugen CR-Z

Click here for AutoGuide’s complete 2012 Tokyo Auto Salon Coverage

Known for modifying wagons like the Honda Odyssey and Nisaan Stegea, Japanese tuner Takero’s recently expanded its product offering to include the Honda Fit – with impressive results. First came aerodynamic components, followed by suspension parts, now Takero’s has revealed a wide body kit for the Fit at the Tokyo Auto Salon, plus a turbocharger setup.

Head-on the Takero’s Fit still looks impressive, but the widebody sub-compact looks a little absurd from any other angle. The obvious advantage, however, is the ability to fit wider tires for more grip, with some massive 225/35/18 rubber on this machine. And that extra tire is no doubt necessary to help put down the extra power generated by the new turbocharger setup. Unfortunately, Takero’s hasn’t released any specs on the kit, but we’d expect something close to the 180 hp mark.

GALLERY: Takeros Honda Fit Turbo