Lagonda


Lagonda is a Britsh luxury marque that was purchased by Aston Martin and discontinued. Lagonda produced high end luxury automobiles until the 70’s, and there are rumors that Aston Martin will re-introduce the brand.


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Aston Martin Prepped To Launch Lagonda Models

Aston Martin Prepped To Launch Lagonda Models

Aston Martin is preparing to launch ‘two or three’ new- generation Lagonda models, CEO Ulrich Bez confirmed. The new Lagondas will include a sporty crossover, an Audi Allroad-type crossover and a high-end luxury sedan resembling the boxy 1976 Aston Martin Lagonda. The Lagonda crossover will have two different designs derived from the new Mercedes M-class…

Aston Martin Tie-Up With Mercedes to Give Lagonda a Rolls-Royce Rival

Aston Martin Tie-Up With Mercedes to Give Lagonda a Rolls-Royce Rival

Rumors of a partnership between Aston Martin and Mercedes-Benz surfaced quite some time ago, but according to a new report a deal between has been stuck between the two luxury marques – one that will benefit plans both firms have for their boutique luxury brands. The terms of the tie-up will see Aston Martin get…

Lagonda Brand Gets Green Light, Will Focus on Super Luxury SUVs

Lagonda Brand Gets Green Light, Will Focus on Super Luxury SUVs

The negative reaction to Aston Martin‘s Lagonda concept car at the Geneva Auto Show two years ago might have seemed like the end of a plan to revive the marque, but the British luxury automaker is ready to prove doubters wrong, with CEO Ulrich Bez now confirming the new sub-brand has been given the green…

Lagonda Confirmed as an SUV, ‘Almost Complete’ Says Aston CEO

Lagonda Confirmed as an SUV, ‘Almost Complete’ Says Aston CEO

Despite rumors indicating that Aston Martin had axed plans to build its Lagonda SUV concept and instead go with a Rapide-based sedan, the British automaker appears ready to move ahead with its original product rollout. At a lecture yesterday in Rotterdam in the Netherlands, Aston CEO Ulrich Bez confirmed that the Lagonda will be a…

Aston Martin Planning Larger Rapide for Lagonda Brand

Aston Martin Planning Larger Rapide for Lagonda Brand

After Aston Martin‘s botched attempt at resurrecting the Langonda brand with its Crossover concept at last year’s Geneva Auto Show, the British automaker will now head in a new direction, basing an upcoming model on the current Rapide platform. By all accounts the Rapide has been been well-received, although a repeated complaint is the lack…

Lagonda Concept Car… A Crossover?

Lagonda Concept Car… A Crossover?

Today Aston Martin revived the Lagonda brand by unveiling a Lagonda concept car at the Geneva Auto Show. The only thing is, it’s more of a crossover. Actually, it’s more of a truck. You see, crossovers are generally SUVs built on car platforms; the Lagonda Concept is based on the Mercedes-Benz GL truck platform. “An…