Despite little news on the Lagonda front as of late, Aston Martin is reportedly continuing to prepare for the launch of its new sub-brand. Continue Reading...
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Lagonda is a Britsh luxury marque that was purchased by Aston Martin and discontinued. Lagonda produced high end luxury automobiles until the 70’s, and there are rumors that Aston Martin will re-introduce the brand.
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Aston Martin is preparing to launch ‘two or three’ new- generation Lagonda models, CEO Ulrich Bez confirmed. The new Lagondas will include a sporty crossover, an Audi Allroad-type crossover and a high-end luxury sedan resembling the boxy 1976 Aston Martin Lagonda. The Lagonda crossover will have two different designs derived from the new Mercedes M-class… Continue Reading...
Rumors of a partnership between Aston Martin and Mercedes-Benz surfaced quite some time ago, but according to a new report a deal between has been stuck between the two luxury marques – one that will benefit plans both firms have for their boutique luxury brands. The terms of the tie-up will see Aston Martin get… Continue Reading...
The negative reaction to Aston Martin‘s Lagonda concept car at the Geneva Auto Show two years ago might have seemed like the end of a plan to revive the marque, but the British luxury automaker is ready to prove doubters wrong, with CEO Ulrich Bez now confirming the new sub-brand has been given the green… Continue Reading...
Despite rumors indicating that Aston Martin had axed plans to build its Lagonda SUV concept and instead go with a Rapide-based sedan, the British automaker appears ready to move ahead with its original product rollout. At a lecture yesterday in Rotterdam in the Netherlands, Aston CEO Ulrich Bez confirmed that the Lagonda will be a… Continue Reading...
After Aston Martin‘s botched attempt at resurrecting the Langonda brand with its Crossover concept at last year’s Geneva Auto Show, the British automaker will now head in a new direction, basing an upcoming model on the current Rapide platform. By all accounts the Rapide has been been well-received, although a repeated complaint is the lack… Continue Reading...
Rumor Mill: New Lagonda Concept Pics Hint That Aston Martin Hasn’t Shelved Idea of Resurrecting Brand
With the release of a new selection of photos of its much-maligned Lagonda Concept, Aston Martin seems to be re-testing the waters to see if there is interest in a luxury SUV, marketed under the slightly more affordable Lagonda brand. The vehicle was first shown at the Geneva Auto Show last March and was not… Continue Reading...
Today Aston Martin revived the Lagonda brand by unveiling a Lagonda concept car at the Geneva Auto Show. The only thing is, it’s more of a crossover. Actually, it’s more of a truck. You see, crossovers are generally SUVs built on car platforms; the Lagonda Concept is based on the Mercedes-Benz GL truck platform. “An… Continue Reading...