Now defunct, Mercury was a company owned by Ford which stopped producing cars in 2010. By the end of their existence, they were rebadging Fors products.
Car and Driver’s campaign to “Save the Manuals” campaign is spreading, with Consumers Reports doing their part for the movement by compiling a comprehensive list of all new cars available with a manual gearbox. A few years ago, you could find some real oddities with a stick shift – a BMW X5 for example. Now, the list…
Five Lincoln concept cars, as well as one Mercury concept will go up for auction at RM’s Sports & Classics of Monterey on August 12th. The six concepts are being sold by Ford Motor Co. through RM Auctions, a well known auction house that regularly handles ultra high end vehicles. All vehicles, except the Lincoln…
The taste of irony must be bitter for Ford Motor Co, as its dying Mercury division outsold Lincoln, Ford’s luxury division, in the month of June. Mercury sales were up 26.2% compared to June, 2009, while Lincoln sales dropped 11% in that same time period. Leading the charge was the Mariner SUV, which reported a…
Ford announced today that five of their vehicles have been selected as Top Safety Picks By The IIHS, boosting their total to 11 vehicles. The 2010 Ford Flex and Fusion, Lincoln MKZ and MKT and the Mercury Milan all scored the highest possible ratings in the IIHS’s front, side and rear impact tests as well…
While Ford‘s decision to cut the Mercury brand from its lineup makes good business sense, the long term benefits come with a more immediate down side. In an increasingly competitive market, by eliminating the Mercury brand Ford is also potentially eliminating 92,299 sales. According to Edmunds.com CEO Jeremy Anwyl, Ford should keep roughly two-thirds of…
According to Ford’s U.S. Sales Supremo; Ken Czubay, the dealer compensation package is based on a three year sales average of Mercury branded vehicles in relation to the percentage of total vehicle sales at each dealership.
Ford continues to work its marketing magic, directing focus away from the fact that its shutting-down the Mercury brand and putting the spotlight on a bright future for Lincoln. The Blue Oval has announced that by the end of this year production of Mercury models will cease, helping Ford reduce costs while and put more…
Mercury, we hardly knew ye – as anything more than a place where re-badged Ford products could linger in obscurity, serving their purpose as rental cars and female-marketed A-to-B transportation. After 71 years, this model is no longer sustainable, and Automotive News reports that today, Mercury will be sent to the great garage in the…
Ford‘s Fusion sedan and Mercury Milan are currently under investigation by the National Highway Traffic Safety Administration (NHTSA) for accessory floor mats that can become stuck. The investigation involves 249,301 Fusion and Milan models from the 2010 model year where an accessory floor mat may entrap the accelerator pedal – in essence causing a sticking…
Mercury‘s glory days are long over, with the brand lacking anything exciting or unique since the muscle car era. With the Grand Marquis scheduled to die alongside its customer base, and every other Mercury product available right next door at the Ford showroom, the storied brand is set to be euthanized by its parent company, Ford…
It may cost more money to purchase and fill up, but SUVs , trucks and mini-vans are cheaper to insure. This information is coming from a recent government report that based its findings on the fact that some vehicles cost less to fix, and therefore reflects how much it will cost to insure. Based on…
Ford posted a $2.1 billion profit for this quarter, beating market expectations by a full year despite a lull in the new vehicle market. Ford has undergone a series of cost-cutting measures, including plant closures and layoffs, but has also introduced a torrent of new product in nearly every segment. Ford hasn’t earned $2 billion…
With Ford President Mark Fields has already confirmed that Mercury will get a new compact model based on the new Focus platform and now it seems that car’s name has gone public. According to a report by Automotive News, Mercury intends to bring back the Tracer name. This certainly makes sense as the the Tracer…
Just as Toyota is facing a potential recall of its popular Prius hybrid for brake problems, Ford has today announced a recall of its own, affecting the Fusion Hybrid and Mercury Milan hybrid. The comparatively small recall affects 17,600 Fusion and Milan hybrids built on or before October 17, 2009. Officially the move by Ford…
Ford is looking to inject some lift into the middling Mercury brand with a new compact car, based on the Ford Focus. While it’s not clear if the model will be a version of the Focus, after all, Ford is planning a total of 10 Focus-based models for the U.S., it is the most likely….
Ford ended 2009 with its highest sales month since May 2008 while gaining its first year-end market share gain since 1995. Sales were up in every product category in December 2009 as Ford recorded a 33 percent sales increase compared to the same month in 2008. Ford, Lincoln and Mercury sales totaled 179,017 in December….
According to a recent report on the auto industry, published by Merrill Lynch, Ford is poised to surpass General Motors and become the top-selling automaker in the U.S. over the next four years. The reason for Ford’s forecasted success is its new line of products, including the Fiesta sub-compact (pictured above). Currently Ford holds a…
The last Mercury Sable will roll off the assembly line this Thursday. The latest casualty of the worldwide economic downturn, the Mercury-branded Taurus has been produced alongside its vastly more popular brother since 1986 – with a short production stoppage in 2006. While Ford recently unveiled an all new Taurus, the decision was made to…
Ford Motor Company has announced huge strides in its efforts to become economically viable. And whether through magic or some sort of wacky accounting that involves proper management of finances, it has done this without federal government aid (aka your tax dollars). Today Ford announced that is has reduced its $25.9 billion debt by more…
Just as General Motors announced it’s GM Total Confidence plan earlier today, Ford is getting into the incentive game with its new Ford Advantage Plan. The “Plan” one-ups GM’s offer by covering 12 months of car payments for anyone who loses their job. Better still, the Ford will make those payments up to $700. “Consumers…
Ford’s Fusion Hybrid, which boasts a class leading fuel economy rating of 36/41 mpg (city/highway) will qualify for a $3,400 tax credit – the largest such tax credit the federal government has ever given out.The same tax credit will also apply to the Mercury Milan Hybrid. Ford is excited about this incentive and hopes it…
For 2010, the Milan will be offered with the same revolutionary hybrid engine found in the new Ford Fusion. Both vehicles are rated at an EPA tested 41 mpg on the highway and 36 mpg in the city – besting the Camry by 2 and 6 mpg respectively. “For sophisticated consumers looking for a stylish…
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