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You’re too busy to get to the dealership to test drive a car – so what’s a savvy social networker to do? Just tweet, and Buick will bring the car to you, pretty much wherever you are.
Available in Chicago, you’ll be able to book a test drive using Twitter. The “Tweet to Drive” campaign will also make its way to Austin, Texas, in September and Philadelphia in October. If all goes well, more cities could be added in the future.
Here’s what you do: Log on to your Twitter account and follow @DriveBuickChi. Send them a reply complete with a location and destination for your test drive within the Chicago area.
You can schedule your test drive from 10 a.m. to 8 p.m. seven days a week in a 2010 LaCrosse or 2011 Regal for up to two hours, one way or round trip. They will pick you up anywhere within a 20-mile radius of downtown Chicago.
Hoping to reach a younger demographic, the object of this marketing program is to get more people to notice Buick. Over the past three years, the automaker has given its entire lineup an update and wants to raise awareness of the LaCrosse and recently launched Regal.
The “Tweet to Drive” campaign is already up and running, but will end for Chicago on October 31. If you live in Philadelphia or Austin, you can similar setups with different Twitter accounts.
You can check out the age limitations and other rules as well as insurance forms that need to get filled out by checking out Buick’s Facebook page.
[Source: Kicking Tires]
What makes a car truly comfortable? Air conditioning? Heated seats? Power window shades? Sure, those are all a good start, but with today’s modern luxuries, there are so many extras that can make your commute a comfortable one.
The folks at Kelley Blue Book have assembled the 10 most comfortable cars under $30,000. Not surprisingly Buick placed highly, taking both the first and second spots. And that first place went to none other than the new Buick LaCrosse.
Get the complete list of the Top 10 most Comfortable Cars (and why they made the list) after the jump:
General Motors is planning to bring over its Chinese market Buick Regal to North America as either a 2011 or 2012 model. The car is based on the Opel Insignia and is slated to be a more entry-level Buick, costing several thousand dollars less than the LaCrosse, which is priced at $27,085.
Originally, GM had planned to bring over a vehicle based on the Insignia as a Saturn model, but with the sale of Saturn to the Penske Automotive Group, the platform has now fallen to Buick.
Currently the Regal is on sale in China with a choice of two engines, a 164hp 2.4-liter four-cylinder and a 211hp turbocharged 2.0-liter four cylinder.
The Regal is part of a new group of Buicks with edgier styling, much like that found on the 2010 LaCrosse. It is expected to fill a more entry-level position as Buick looks to move the LaCrosse higher up-market to fill the shoes of the Lucerne, which will be eliminated next year.
[Source: Automotive News via LeftLaneNews]
Cadillac’s entry-level European BLS
Amid all the terrible news coming out of the U.S. auto sector, there are some glimmers of hope… sort of. While General Motors is cutting models and whole brands, it is making a commitment to introduce a new Cadillac model under the CTS. Unfortunately it won’t be the rear-drive 3-Series fighter many would have liked.
Instead Cadillac will build a Lexus ES350 competitor based off of the Epsilon II front and AWD platform. This new model is code named GM 166 and will fit mid-way between the upcoming 2010 Buick LaCrosse and CTS.
Cadillac simply can’t afford to bring a rear-drive sedan with an all-new platform to market and so this move is seen as a way to still target a large percentage of the lower-end luxury segment.
With the STS/DTS replacement also being shelved recently, there may be an absence of larger vehicles in the Cadillac brand and so it is expected that the CTS will grow in size to help suit that need.
It’s obvious that General Motors can’t fund any new projects at the moment but this move seems like a stop-gap measure where a long-term solution is needed. Cadillac continues to ignore the entry level luxury sports sedan category to its own peril.
[Source: Motor Trend]