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K-Pop, Kimchi, and…Camaro? From 2011, Korean customers will be able to pick up a slice of Americana like the Camaro, alongside more conventional Chevrolet offerings.
The announcement was made at the Busan International Motor Show, by GM Daewoo Auto & Technology President Mike Arcamone.
“According to our market research, half of all Koreans are familiar with the brand and more than 80 percent are aware of Chevrolet’s distinctive logo,” said Arcamone. “This is indicative of the positive brand image that already exists among consumers in Korea toward Chevrolet. We see tremendous upside with its introduction.”
Chevrolet vehicles will be sold alongside GM Daewoo offerings, and Chevrolet will not be replacing the Korean Daewoo brand.
It may seem like a strange fit, but the country has taken to an earlier American pastime – baseball — becoming one of the leading nations in talent. Baseball is the country’s largest spectator sport, so we don’t think it’ll be strange if Koreans start coveting muscle cars.
Having just introduced the new Accent/Verna at the Beijing Auto Show last week, Hyundai has now unveiled the 2011 Elantra at the Busan Auto Show in South Korea. Called the Avante in its home-market of Korea, it certainly takes after the styling of the new 2011 Sonata, which works well to give a sporty and sophisticated look to the compact sedan, which in past iterations never was very handsome.
Powering the new Elantra is a 1.6-liter gasoline direct-injection (GDI) 4-cylinder that makes 138-hp and 123 ft-lbs of torque. When combined with a six-speed automatic transmission Hyundai claims this new powerplant will deliver roughly a 10 percent improvement in fuel economy.
There’s no word on the new Elantra’s launch date in North America, but we’re likely to see a debut at the LA Auto Show at the end of this year with sales starting either later 2010 or early 2011.
GALLERY: 2011 Hyundai Elantra / Avante
Official release after the jump: