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From the moment we first set our eyes on the new Jaguar XJ it was obvious that the progressive new design was a shot across the bow of its German competitors and was aimed at attracting new and youthful customers in a bid to expand Jaguar’s reach in the marketplace. Jaguar even said as much, with execs commenting that they expect sales of the new XJ would rise by as much as 50 percent. All appears to be “coming up Jaguar” as in the XJ set impressive sales numbers during its first month on sale in the U.K.
In June Jag moved 295 XJ luxury sedans, which is 38 percent higher than the number of S-Classes Mercedes sold, and 70 percent higher than the number of 7 Series BMW sold.
There’s no word on the model breakdown, but in case you aren’t familiar with the new cat’s engines, standard XJ models get Jag’s new 5.0-liter direct-injection V8 engine, with 385-hp and 380 ft-lbs of torque, while Supercharged versions jump to 470-hp and 424 ft-lbs of torque. The top-level XJ Supersport makes 510hp and 461 ft-lbs of torque from a more potent supercharged 5.0-liter V8, helping it to hit 60 mph in 4.7 seconds. In the U.S., pricing starts at $72,500 with the high-powered XJL (long wheelbase) Supersport listing at a substantial $115,000.
Jaguar’s new XJ flagship made its U.S. debut today during the Pebble Beach Concours d’Elegance, with pricing announced for the first time. Introductory XJ models will start at $72,500 with the high-powered XJL Supersport listing at a substantial $115,00.
All XJ models are powered by a version of Jaguar’s new 5.0-liter direct-injection V8 engine, with the standard XJ putting out 385hp and 380 ft-lbs of torque. Opting for an extended wheelbase model (XJL) will up the base price to $79,500.
XJ Supercharged models, which make 470hp and 424 ft-lbs of torque, will retail for $87,500, with extended wheelbase models just $3,000 more.
As for the top-level XJ Supersport, it starts at $112,000 and adds $3,000 for the extended wheelbase model. Impressively, this model makes 510hp and 461 ft-lbs of torque from a more potent supercharged 5.0 V8, helping it to hit 60 mph in 4.7 seconds.
Acceleration for all models is up significantly over the outgoing model with Supercharged models making 18 percent more power and the base engine making the largest improvement with 28 percent more power. Also helping acceleration is a sophisticated all-aluminum chassis, ensuring that the XJ is at least 300 lbs lighter than competitors from BMW and Mercedes.
And make no mistake, the 2010 Jaguar, currently reserved for the straw-hat type, is now aimed squarely at a wider (and younger) market, a part of a new move by its Indian owner Tata Motors to increase market share and product volumes.
GALLERY: 2010 Jaguar XJ
JLR posted a $1.11 billion loss last year but that won’t stop Tata from making big changes, the first of which is an initiative to reduce the weight of all new vehicles.
“JLR is planning to have all its future cars constructed with light weight aluminum bodies resulting in considerable savings in weight and reduction in CO2 emissions,” said CEO Ratan Tata in his company’s annual report. Weight is certainly something Land Rovers could lose, as some models are currently approaching the 6,000 lb mark.
Jaguar’s new 2010 XJ (pictured above) not only makes use of aluminum body panels but an all aluminum frame and is the first of a new line of Jaguars to be launched by Tata. The lighter package requires a less powerful (and more fuel-efficient) engine, as well as smaller and less expensive brakes to stop.
Considering the massive weight of Ranger Rovers and the significant surface area that their sheet metal has to cover, an aluminum body would make a noticeable difference. [Source: Motoemag]
The acquisition of Jaguar Land Rover (JLR) by Tata Motors Ltd. from Ford continues to hurt the Indian automaker as the two British brands recorded a combined net loss of $1.11 billion in 2008.
As a sign of the troubled economic times, in 2007 the two automakers managed a total net profit of roughly one billion dollars.
Tata has worked hard to cut costs across the board and has introduced several new models which it hopes will boost sales, especially now that the auto-sector (and the economy) seems poised for recovery. New models include the significantly revised 2010 Range Rover and Range Rover Sport as well as the LR4 (pictured above). And in the Jaguar division JLR recently lunched a new flagship XJ, which leaves behind the traditional Jaguar design for a more broad-based look that the automaker hopes will help it compete with higher-volume German rivals.
In order to keep operations running in the short term Tata is currently working out a loan agreement with the British government, the value of which is reportedly worth around $290 million. The money is all but guaranteed, however, the British government would like a short 6-month term to re-pay the loan, whereas Tata is asking for 12 months. The British government is also seeking a spot on Tata’s board, to ensure its money is being spent wisely.
[Source: Automotive News]
Jaguar is set to unveil its new 2010 XJ model later today, but in case you can’t wait (which we suspect you can’t) take a gander at these photos of the new flagship saloon which have leaked out.
As the pictures show, the new car certainly is a big change from the classic XJ stylings of the past several decades. And what’s underneath is equally as different. To help make the new flagship a more dynamic performer, the XJ will make use of a lightweight aluminum chassis.
Power will come from a selection of engines, including a 275hp 3.0-liter V6 turbo diesel, a 5.0-liter V8 and a range-topping supercharged 5.0-liter V8 with at least 510hp.
GALLERY: 2010 Jaguar XJ
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At the Shanghai Auto Show Jaguar teased the press with a short video (above) of the upcoming XJ flagship model, which will officially debut in July.
While the video certainly doesn’t show much, Jaguar Managing Director Mike O’Driscoll did have some interesting news to report. The 2010 XJ will be significantly lighter than past models due to a new all-aluminum chassis.
Jaguar’s entire lineup of engines will also be offered including the 510hp supercharged 5.0-liter V8 and the economical diesel V6. Both a standard and long wheelbase model will be offered.
As for design highlights, O’Driscoll did say that the car will come with a panoramic glass roof, however, he did not comment on the XF-inspired styling that he spoke of previously.
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