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If you’re going to hit the red carpet, you’d better be dressed by a designer. And not just any designer will do – it has to be household names. It’s a good thing MINI kept this in mind as it strutted its stuff down the red carpet in Vienna.
Making a fabulous debut at the 2010 Life Ball in Vienna on July 17, three MINIs outfitted by celebrity designers Diane von Furstenberg, Kenneth Cole and Calvin Klein Collection’s Francisco Costa made their way down the red carpet. The style icons accompanied their personalized cars at the annual AIDS charity event. And after their appearance, these MINIs were auctioned off for charity.
Each MINI boasted its own unique style. Fashion designer Diane von Furstenberg’s creation featured colorful lips on a bright red MINI, accented with mother-of-pearl white on the wheel rims, mirror caps and roof of the car.
New York fashion icon Kenneth Cole sprinkled his gleaming silver MINI convertible with about 8,000 studs that were all applied by hand. Attention to detail in the interior was evident – you could see it on the fine-leather seats, piped with Swarovski crystals, stud appliqués and embossed logos.
Calvin Klein Collection’s Francisco Costa designed his MINI Countryman in matte black paintwork, embellished with a reflective logo on each of the front doors. Finishing the look was its smoky tinted windows, which lent the car an aura of mystery.
Costa’s MINI sold for 40,000 Euros, while the other two will be auctioned off at upcoming amfAR events. Total proceeds will go to amfAR, the Foundation for AIDS Research.