Study: Customer Treatment Trumps Price When Buying a Car

Study: Customer Treatment Trumps Price When Buying a Car
Share this Article
This might be an obvious piece of information, but it’s always nice to have proof – a recent study shows that when buying a new vehicle, dealer treatment is a major reason why consumers choose to buy from a specific dealer over another. The J.D. Power and Associates 2010 U.S. Sales Satisfaction Index (SSI) Study… Continue Reading...