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 |  Jul 19 2010, 7:54 AM

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Mercedes continues to roll out new safety features for its luxurious cars, the latest being for the updated 2011 CL-Class models. The latest innovations include Active Lane Keeping Assist (a similar system is found on the 2011 Infiniti M), as well as Active Blind Spot Assist.

The first, Active Lane Keeping Assist works much like Infiniti’s system, using the forward facing camera and radar to read the lines in the road. If the system detects the driver is veering off into another lane it will send vibrations through the steering wheel – simulating the feeling of hitting rumble strips on the side of the highway. If the driver does not correct the car’s steering, the system will intervene, adding brakes on the opposite side of the car to pull it back into the lane.

As for the Active Blind Spot Assist, it adds this technology to a conventional blind spot assist feature. First, the system will alert the driver with the same “rumble strip” feel through the steering wheel if it detects there is a car in the vehicle’s blind spot. Then, if the driver ignores this and attempts a lane change, the car will add brakes to pull it back into its lane.

These features will add to the long list of safety items that have appeared in Mercedes products since the launch of the new E-Class, including Attention Assists, Pre-Safe Brake with automatic emergency braking and Night View Assist with Pedestrian Detection.

GALLERY: Active Lane Keeping Assist & Active Blind Spot Assist

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Official release after the jump:

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