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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Aug 18 2010, 9:36 AM


Sometimes, things don’t always go as planned. And that’s exactly what happened to Ford. Due to a series of unforeseeable events that were out of Ford’s control, some customers will have to wait a little bit longer to get their new 2011 Fiesta sedans and hatchbacks.

You can hardly blame Ford for this – railroads were damaged by Hurricane Alex and Tropical Storm Bonnie that hit Northern Mexico hard earlier this summer. These railroads provide the shipments to the factory where Ford builds the Fiesta.

Because of this, it may take about two weeks for customers to receive their new 2011 Fiesta. For their trouble, Ford will be giving these customers a $50 MasterCard gift card. So, you can use the money to go to the mall and do a little shopping. But since you don’t have a car to get there just yet, you may have to take public transit.

Ford sales analyst George Pipas told Automotive News that Ford has “about 6,500 to 7,000 [Fiestas] in transit to dealers” and that the cars should start to be fully stocked within the next couple of months.

[Source: Automotive News via Autoblog]

 |  Jun 28 2010, 3:15 PM


Social media has infiltrated every facet of life, and it has been a big part of Ford’s 2011 Fiesta marketing launch. Ford is promising new Fiesta owners an experience unlike any other when they take delivery of their new car.

The experience starts in the showroom, where kiosks play Fiesta Movement videos and act as photo booths for new owners. But it doesn’t end there. New owners will get an interactive USB that is pre-loaded with an audio tutorial explaining the Fiesta’s features and how to use them.

This tool is meant to accompany the owner on the way home, as they can plug the preloaded USB into the Fiesta. It’s kind of like “unwrapping” all the cool new features in the car with infotainment-type audio. The topics range from push button start, to the sound-deadening windshield glass.

Here’s where the social media aspect comes into play. Fiesta owners can use the USB to install a program that lets them access and modify their delivery photos, then share them with other Fiesta owners through social media channels like Facebook. The desktop application also provides a wiki (called Fiestapedia) with tips on how to use the Fiesta, get podcasts and other related information.

The first automaker to create such a program, this Fiesta experience is a new way for Ford and its dealers to interact with customers. It’s an innovative step that shows Ford trending towards a customer experience that does more than deliver a car.

“The Fiesta Movement has taught us that consumers want to continue the dialogue with Ford Motor Company and other Fiesta owners,” said Paul Anderson, Ford small car marketing manager. “Fiesta continues to push the boundaries of how we launch products and how we interact with our customers.”

 |  Apr 20 2010, 5:24 PM

2011 Ford Fiesta to Receive New SYNC AppLink Cabability

Tech addicts, the 2011 Ford Fiesta may be your next car. (Just as long as you don’t own an Apple iPhone, ’cause it’s not supported yet.) SYNC, the in-car technology platform developed by Microsoft in partnership with Ford, will soon allow for third-party cell phone applications to be controlled by voice commands and in-car controls.

Forget the fact that no other automaker is even close to offering such integration, Sync AppLink will be on production vehicles this year. AppLink works — at launch — on Android and BlackBerry phones, with titles such as Pandora Internet radio, Stitcher “smart radio”, and Orangatame’s Twitter client OpenBeak available.

“The growth in smartphone mobile apps has been explosive, and Ford has worked hard to respond at the speed of the consumer electronics market,” said Doug VanDagens, director of Ford’s Connected Services Organization. “SYNC is the only connectivity system available that can extend that functionality into the car. AppLink will allow drivers to control some of the most popular apps through SYNC’s voice commands and steering wheel buttons, helping drivers keep their hands on the wheel and eyes on the road.”

Once developers realize they can help distract drivers while on the road, this list is sure to grow exponentially. May we suggest an in-car fart app that can deliver a disgusting noise through a speaker closest to the intended victim?